This privacy page may have more information than you need, and sometimes it can be a little intimidating for your readers. In fact, depending on your audience, you might prefer to set up something a little more personal and less scary. If that’s the case, here’s the basic information you’ll want to include:
- Guarantee your readers that you won’t be selling or sharing their email addresses. This is the biggest concern most people have, so put that at the beginning of the page.
- Next, let your readers know if you’re using any software or programs to collect information on their browsing habits. For example, does your blog collect or place cookies. Explain to your readers what this information is used for and again, make sure they understand their privacy is protected.
- Let readers know that to the best of your ability you’ve checked the sites you link to but you are not responsible for their privacy policies, viruses, cookies, etc.
Make sure your page is easy to read and understand. Remember, most of your visitors are going to have no idea what any of that industry jargon means so explain everything in simple terms.
If your blog addresses a mature audience you might want to add a disclaimer to your privacy page warning that your site isn’t intended for people under the age of 18. This warning also covers you in case someone complains about your site.
If you plan to contact your readers for any reason you should let them know about it on your privacy page. For example, some bloggers send an email to everyone who leaves a comment. If you plan to do that on your blog, it’s also wise to have some type of notice right next to the comment box for those who don’t read your Privacy Page.