Did you ever consider defining your blog’s mission statement?
I know, it sounds all official, but a mission statement simply answers the question: Why does your blog exist?
Defining your blog’s mission statement is important for two reasons:
1 – Reader Engagement
New visitors who land on your blog will sooner or later wind up on your “About” page so they can find out what your blog’s all about. Are they going to learn what they want to learn? Do they have anything in common with the blogger? What does the blogger hope to accomplish with the blog?
Your mission statement should answer all these questions and then some. It’s a verbal explanation of your brand. For example, Nike’s missions statement is: “To bring inspiration and innovation to every athlete in the world.” You know when you read it that Nike’s mission is to remain the leader in technology and inspire the dreams of athletes.
A mission statement is typically just a sentence or two long. Use words that generate strong emotional responses and resonate with your reader.
Use your mission statement on your header or in a sidebar or on your About page. You can also add it to your Facebook profile and even your Twitter background. Wherever possible, include your mission statement.
So, answer this question for your readers: Why does your blog exist?
2 – Blogging Goals
Your personal mission statement answers the question, “Why do you blog?” and it’s not necessarily the same answer. For example, you might be blogging to make money or to meet new people or to attract employers, but your blog might exist because you want to promote your favorite charity or teach people how to make their own jewelry designs.
Answering the question, “Why do you blog?” is important because it help you define your business goals. And without clearly defined goals it’s impossible to create a business plan and hope to be successful. You know what they say, “Don’t take off from the airport without a landing strip in mind.”
For today’s task, define your blog’s mission statement and answer the question, “Why does my blog exist?” And while you’re at it, take a look at your blogging goals and answer the question, “Why am I blogging?”