In every ebook or blog you read about how to make money with your blog, there’s always the underlying message that you need to promote yourself as an expert in your niche. This idea of being an “expert” often prevents would-be bloggers from even getting started because they think they’re not “expert” enough. But it’s not the “expert” title that matters. What matters most is that you’re passionate about your topic.
You don’t have to have a PhD. after your name to start a blog. In fact, all over the Internet you’ll find blogs that were started by people who simply wanted to journal about their progress as they learned something new. You can easily spot these blog because they all start out the same way…
In the beginning, it’s all about the blogger
You’ll find these “less-than-expert” blogs in every niche, from photography to crafts to childcare, and they all usually start with the same type of content. The blogger is simply using his blog as a way to journal and share his initial learning process. In the beginning, it’s all about the blogger and his passion.
- Today, I learned how to use the bread dough attachment on my mixer.
- I finally figured out how to make french knots.
- We had our first trip to the pediatrician today.
- I finally figured out how to use Pinterest.
You’ll notice that almost all these beginning posts focus on what the blogger accomplished or learned today. There’s no linking out to relevant content, there’s no conversation about how you can use this information in other ways, it’s just a straight journal-approach to blogging. Most of the time there isn’t even any focus on keywords or SEO. Over time, though, all of these blogs all begin to evolve.
Blogging for the reader
As these blogs begin to develop a following, readers start leaving comments. Some of them include helpful advice and some of them include questions. Gradually, a community develops, as well as ongoing conversation and interaction. At this point, the blogger, who is still passionate about his topic, sub-consciously begins to blog for his readers.
As he answers reader questions and continues the conversation in his blog posts, he also subconsciously starts to use keywords, not because he knows they’re good for SEO, but because those are just the words that everyone is using in the conversations taking place on his blog.
But what if he can’t answer those questions because he’s not an “expert?” Then he either does the research so he can answer those questions, or he throws it out to his readers, which further increases reader engagement – accidentally. Before you know it, this blogger has one of the most popular blogs in his niche simply because he wasn’t worried about being an “expert,” all he wanted to do was share his passion.
So don’t let the fact that you’re not an expert prevent you from starting that blog. Some of the most popular blogs on the Internet were started by people who simply wanted to share their passion. Get started now and you’ll learn as you blog.