Any time you set a goal you need to make sure you have whatever it takes to reach it. For example, let’s go back to that Olympic athlete.
In order to win a gold medal an Olympic athlete has several issues he needs to address. He’ll need to have strong muscles, healthy lungs, physical endurance, mental endurance, and a good pair of running shoes.
He doesn’t need to excel in each individual area, but if he wants to beat the competition he has to excel overall. In other words, he may not have the best running shoes on the market but he can make up for this deficit if he has greater strength and better physical and mental endurance than his competitor. So it’s important for him to evaluate his strengths and weaknesses so he can adjust his racing strategy.
What are your blogging strengths and weaknesses? In the blogging world there are many issues you’ll need to be aware of:
- Can you design a blog?
- Do you know how to write?
- Do you know how to market to an online audience?
- Do you understand search engine optimization?
- Do you have business administration skills?
- Are you willing to do whatever it takes to learn something new?
Identifying your issues allows you to see where your strengths and weaknesses lie, and what you need to adjust to create a competitive blogging strategy.
Where Are You Now?
It’s important to be brutally honest with yourself at this point. Do you really know how to design a blog or do you just know how to install one of those free WordPress themes? The list above is just a small sampling of everything involved in blogging and there’s a lot more to blog design than the pretty colors in your theme.
Remember, you don’t need to excel at each individual issue you identify. You simply need to base your blogging strategy on your strengths and weaknesses.
Where Do You Want To Be?
Now that you know where you are, where do you want to be in the future? Maybe you realized that writing isn’t one of your strengths. That’s fine. Plenty of bloggers don’t have a clue how to string words together when they start. But now that you know that’s one of your weaknesses, what are you going to do about it? Are you willing to put in the effort to learn? If not, you’ll have to find other alternatives, such as outsourcing your content or using video or some other media to draw in your audience.
At this point, you may not be aware of all the issues you’ll face when you’re blogging and that’s fine, too. One of the greatest strengths any blogger can have is the willingness to learn.