This question is probably one of the most asked questions in the blogosphere and is one of the trickiest to answer because there are two completely opposite ways of dealing with this problem. Which is probably why new bloggers keep asking over and over again: When should I put ads on my blog?
There are basically two possible answers:
- Wait until you have some traffic: This answer may seem to be the proper one when you follow common sense. If you don’t have traffic, you don’t have any audience to monetize, so even if you put some ads, you won’t make any money out of it and it will probably take you some time to try to find some advertisers (this last part is false if you use some advertisement such as Google Adsense).
- Put ads right from the beginning: The positive thing if you set your ads right from blog launch is that you won’t need 2 designs (one without ads and one with ads for later) but simply one design. One of the reasons that pushes me to include ads in my various websites right from the beginning is that users get used to them. This way you won’t have them complaining when you add some advertisement on your pages, it will just be normal. Moreover, setting ads on a blog is only a matter of clicks with advertising systems such as OIO Publisher that I reviewed a couple months ago.
As you can see not everything is 100% black or white and both point of views have their own pros and cons so it’s really up to you…