After you’ve been blogging for a year or so your blog starts to fill up with some pretty awesome content. The problem is, at all drops down into your archives and gets forgotten. And after you’ve been blogging for a year you’ll also notice that not all of your posts are top notch. Let’s face it, we all have days when we don’t feel like going above and beyond the call of duty. Here are eight post types to expand and highlight your blog content for those days when you just can’t come up with a good idea.
A Blast From The Past
Go into your archives and pull out one of your popular blog posts from a year ago. And let your readers know that’s what you’re doing. – you’re showcasing and Oldie but Goodie. Then add some new information or give it a new twist, just like they do when they remake a song. Tell your readers why that article is still relevant and give them a reason to look at it again.
By now your blog probably has some pretty good comment activity going on. Use those comments to create content. If you have a discussion going on in the comments section, build a blog post around it. Mention the commentors by name so your readers know you’re paying attention. As a plus, you’ll build a stronger relationship with your audience – everybody likes to see their name in print.
Frequently Asked Questions
Put some of those emails to use, too. Instead of just firing off an answer to each individual reader, start a regular “Frequently Asked Questions” post where you answer those emails for your whole audience. After all, if one person has a question, chances are someone else has the same one. And don’t forget – mention their names and thank them for asking.
Make A List
Once or twice a month create a post that links out to some of your popular posts from the past. Be sure to include a paragraph about each link so your readers know what you’re pointing them to. Make it a “mash-up” list or focus it on one specific topic. Either way, if you have some fun with it your readers will, too.
A New Pillar Post
Take a look at some of those popular posts in your archives and you’ll probably five four or five high-quality posts, all about the same general topic. Time to put together a new pillar post. Write a comprehensive blog posts that links out to each of those older posts, incorporating their information and tying everything together.
Set up a poll and ask your readers to name their favorite post over the last year, then put together a links post. Again, you could do just a general list or you could ask them to choose their favorite in a specific category.
A Glimpse Into The Future
Near the end of every month give your readers a glimpse of the future. Tell them what you’re planning to focus on for the next month. This only works if you stick to it, but if you do, it’s also a great way to encourage subscribers.
Outside The Box
Do something completely different once a month. Go to Fiverr and hire someone to draw a cartoon or make one of those crazy videos. If you have the time, put together your own infographic. Do something fun and shake it up a little bit and you’ll have your readers eating out of your hand.