Auto-Responder What Is It?

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Email Marketing2 min read
Auto-Responder: What Is It?

If you’re about to get into email marketing, it’s important that you know what an auto-responder is. Some people choose to use auto-responders in their marketing campaigns – others don’t. It’s totally up to you whether or not you do, but the fact is that an auto-responder can make you cash on autopilot!

That’s right, all that needs to happen is for someone to sign up to your list, and if you’ve got auto-responder messages setup, you’ll be making money on autopilot!

How do auto-responders work?

When you sign up to an email marketing service like AWeber or MailChimp, you obviously need to build a list. Once you’ve built a list, you have a choice of how you communicate with that list. You can communicate in real time – and input messages manually then mass mail them to everyone on the list, or you can choose to send a series of pre-entered email messages, at various periods.

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Some lists will send you a message every 48 hours after you sign up – these messages are auto-responders.

Auto-responders can contain just text, or you can put things like affiliate links in them, or URLs of websites. It’s totally up to you – but the fact is that auto-responders are a good way to build trust with your list, with absolutely zero effort on your part.

Where can auto-responders be used?

It’s probably based to take an example here, so we’ll go with the weight loss niche. If you run a site covering weight loss and you have some kind of opt-in form on there, you’ll get new list subscribers each day. The most effective way to deal with each new subscriber is to send them a message at various intervals after joining your list.

You might want to send a message 24 hours after a person joins your list – then you might want to send another 7 days after they join – it’s totally up to you.

The thing about using auto-responders is that they only have to be written once, and they only have to be entered into your mailing service once. If each email has an affiliate link in it, there’s a good chance that you’ll have a steady stream of income, as more and more people sign up to your list and receive your auto-responder emails.

As making money online goes, auto-responders are one of the few true “autopilot” methods of making cash. Of course you have to be in a position to get subscribers to your list in the first place, and you also have to invest time and money in setting up the responder series, but it can be extremely profitable – and once you’ve set everything up you can literally sit back and watch the money roll in.

Sign up to a mailing service today and give auto-responders a try! You probably won’t make millions on your first attempt, but once you get a feel for how they work you’ll soon see the potential that they offer.


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