When I was in Las Vegas for Affiliate Summit West 2012 in January, I got the chance to meet face to face with a lot of people that I know through online communications. It was very interesting to finally put a face on the names I knew and the words I’ve been reading online.
One of the persons I met is Evgenii “Geno” Prussakov. Geno is the guy behind the affiliate marketing blog AM Navigator, for which he was named Best Affiliate Blogger in 2010.
Geno is an award-winning affiliate management expert and founder of an affiliate management and consulting company called Affilinomics. Through this company he has managed affiliate programs and consulted for top brands such as Forbes, Hallmark, Nokia, Warner Music, Skype, Forex Club and many others.
As if he didn’t already have enough on his plate, Geno is also a regular contributor to Website Magazine, Feedfront, Revenue Performance, Search Marketing Standard, Visibility Magazine, Search Engine Marketing Journal and other industry blogs.
When I met with him, Geno kindly offered me his book “Affiliate Program Management, An Hour A Day”. As an affiliate, I wasn’t completely sure of the kind of value I could get from this book. Little did he know that I was planning to launch my first product as an advertiser in the upcoming month.
I finally found the time to go through the book and I must say that it’s filled with useful information, both for affiliates and for merchants. A large part of the book goes over the basics of affiliate programs and affiliation in general.
Even though I already knew a big part of this general information, it’s always useful to go over the basics again to make sure you didn’t forget some essential things.
Some more specific information regarding Affiliation Program Management was totally welcome and I learned some very useful things regarding the steps to a program creation, as well as data analysis and management mistakes to avoid.
If you are just getting into affiliate marketing or even if you already are an affiliate marketer, you’ll learn a lot of things that will improve your experience in our industry, by reading Geno’s book!