Promoting affiliate products is often the best choice for new bloggers because it doesn’t require a lot of skill or knowledge. You just put a banner or link on your blog and you can potentially start earning money right away. Add the word “profitable” into the mix, though, and things get a little more complicated.
What Is A “Profitable” Affiliate Product?
“Profitability” is in the eye of the beholder, but generally it means you make more than you spend. In terms of blogging, though, it’s not always all about money. In fact, in any business, Time always equals Money. So, to determine the profitability of an affiliate product, you have to look at much more than just price and commission rate.
How To Find A Profitable Affiliate Product
The cost of the time you spend creating content: If you don’t like writing, you don’t know your audience, or you don’t know your product, it’s going to take you more time to write the type of content that converts. Improve any or all of those conditions and you’ll increase your profitability, no matter what product you’re promoting.
The cost of the time you spend promoting your blog: If you don’t want to guest blog, network, or work social media it’s going to take longer to get your blog on the radar. The more you promote, the faster you’ll start making sales, which will increase your profitability.
Your conversion rate: At some point you’re going to have to get your readers to click a link and go to the advertiser’s sales page. The more you learn about persuasive writing the greater your conversions.
The price of the product: Again, the better you know your audience the easier it is to match products and price points. You’ll have a hard time selling a $400 lawn mower to an audience who just got out of college, but they’ll probably jump at the chance to buy an online Tarot Card reading for $12. You don’t have to work as long or as hard to get that sale, which means you save time, which means you increase your profitability.
The advertiser’s conversion rate: Check out the advertiser’s sales page. Does it convince you to buy the product? In the end, no matter how hard or how long you work, that’s the page where the buyer will make his final decision. If it’s a high-quality sales page it’s convert a lot faster.
Your commission rate: I’ve seen the same product being promoted by multiple affiliate networks, all with a different commission rate. I’ve also seen similar products with different price points and different commission rates. Again, know your audience and what they’re willing to pay, then choose the product with the highest commission rate that falls within their price range.
Almost any affiliate product can be profitable. (I say “almost” because I’ve seen some real dogs that I wouldn’t promote even if they were free.) The key is to always remember that Time Equals Money. The harder you have to work to generate the traffic and convert that traffic into buying customers the more that’s going to take away from the profitability of the product.