Affbuzz + Alexa Rank Crashing Thank You

Dukeo » Marketing » Affiliate Industry » affbuzz alexa rank crashing

A few weeks ago, I was having a discussion with a famous blogger in the Affiliate Marketing industry and he was wondering why his Alexa Rank was completely down the flush since a couple months. Having noticed the same phenomenon on several blogs in our industry I started wondering like: “WTF is going on in our industry?! Losing momentum?”.

Fellow bloggers in the Affiliate Marketing niche, search no more: Affbuzz is cannibalizing your Alexa rankings! (Ok, I know this part sounds kind or melodramatic).

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I found the explanation yesterday when I remembered a mail exchange with another blogger who was telling me how being on Affbuzz helped him by sending a lot of traffic his way.

An article I posted a few months ago also came back to my mind: Why AffBuzz Bar is a Fail (Nice Try Though). At the end of this article that was written on May 9, 2011, I was warning my fellow bloggers how the Affbuzz Bar introduction in May was going to eat up their Alexa Rankings since their site was not getting “real” traffic anymore and they were presented in an Iframe. Well, I was 100% right. Just watch the following graphs to understand what is going on: Alexa Graph

affbuzz alexa graph Alexa Graph

ian fernando alexa graph Alexa Graph

ppc bz alexa graph Alexa Graph

finch sells alexa graph Alexa Graph

direct response alexa graph

Hmm, still wondering now? That’s quite ironic to see that Ian Fernando was probably the most hit (sorry about that, bro) while he has been posting support on Twitter by saying that he was liking the Affbuzz Bar.

However, don’t misunderstand this post. I do not mean that these blogs are being seen by less pair of eyes, they are just not being “rewarded” with the Alexa Rank they deserve because they are being viewed through an Iframe. And anyway this is traffic sent by Affbuzz in the first place so its owner can basically do whatever he want with it… (If you don’t mind the fact this Affbuzz wouldn’t exist if it was not fed by dedicated bloggers like us).

One will argue the importance and accuracy of Alexa Rankings. The main problem I see for bloggers in our industry is not vanity (even though this hurts not to be in Alexa top 100k anymore) but the fact that you don’t have a decent Alexa rank to present to potential advertisers for your blog. And like it or not but people go on a regular basis to Alexa to see the kind of traffic a blog is receiving compared to the rest of the niche.

Moreover, I suspect that the Affbuzz bar might have had another effect on the visitors we are receiving. Since people are not actually leaving the Affbuzz domain, there is a huge risk that they will visit less pages and spend less time on each blog. Unfortunately, I haven’t been able to confirm that yet because I have not been featured long enough on Affbuzz to have relevant data (but I invite my fellow bloggers to check the average number of pageviews, and average time spent on their site by visitors coming from Affbuzz, from February 1st to May 1st and from May 15th to August 15th).

We preach all year long that you shouldn’t put all your eggs in one basket. I think these events perfectly demonstrates what is going on when one of your main traffic sources decides to jack your pageviews.


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  1. Flash Games

    “Affbuzz is cannibalizing your Alexa rankings” Intriguing!

  2. Webdesign Inspiration

    Nice Post! By the way, I don’t see any reason not to trust the importance and accuracy of Alexa Rankings.

    1. Steven

      Because these ranks are based on the people who have installed the Alexa toolbar…

  3. First Website

    “Affbuzz wouldn’t exist if it was not fed by dedicated bloggers like us”. I’ll second that!

  4. Sad Music

    Nice post! The graphs tell us all!

  5. Justin Dupre

    Interesting points. Thanks for sharing.

    1. John

      Just wondering, which are the points you found interesting?

  6. Anon

    How effective is Alexa toolbar anyway? Has it got any significant role to play in SEO?

    1. Steven

      I think Alexa Toolbar it has almost no use regarding SEO. On the other hand Alexa can always give you a wide idea of your target audience… And how you rank compared to other people in your niche.

    2. Anon

      Nice explanation! Thanks!

    3. Samie

      Thanks. I always thought otherwise. I thought Alexa has got something major to do with SEO as well. Now I know its not! Glad you cleared my doubts on that :)

  7. Sarah

    Nice post Steven! Keep us informed about Affbuzz bar :)

    1. Steven

      I’m thinking about implementing a frame breaker on Dukeo…

    2. Webdesign Studio

      I think that would be a nice step.

    3. Flash Games

      Using “WP Frame Breaker” will force your site out of the Digg containing frame.

    4. Steven

      This might work for Affbuzz frame too. I’ll give it a try.

    5. Flash Games

      All the Best! Keep us informed.

  8. Webdesign Inspiration

    Not every blogger is supposed to know how to clinch a good Alexa rank.It needs technical knowledge and awareness which is lacking.

    1. Michelle

      Yeah, but then is it essential for every blogger to actually know about Alexa? I thought it’s for the Pros!

    2. Webdesign Inspiration

      You must have a fair bit of knowledge about Alexa even if you’re not a professional blogger. What do you say Steven?

  9. Shad

    “I suspect that the Affbuzz bar might have had another effect on the visitors we are receiving” I wonder what it is?

    1. Sad Music

      I think Steven gave a clear hint on that in the post. I advice you go through it again.

    2. Shad

      Yes, I have already, would still look forward to an explanation.

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