When you sit at your desk staring at a monitor, day after day after day, it’s easy to forget that there are actually real people out there reading your blog posts. But remembering that there are real human beings on the other end of that Internet connection will help you be a better blogger. Here’s what you need to remember:
Your readers deserve your respect
Lack of respect is growing across the Internet, but I’m always surprised when I see it on a blog. I guess the anonymity of blogging makes it easy to ignore your readers’ comments or call them out in a blog post. But your readers are people, too. I like to remember three rules:
- Do unto others as you would have others do unto you.
- If you wouldn’t say it to their face, don’t say it online.
- You only have one chance to make a good first impression.
Your readers have needs
This is probably one of the most important things you need to remember about your readers. They come to your blog because they have needs. They’ll keep coming back and they’ll keep sharing your content if you’re meeting those needs. Blogging about what you feel is important isn’t necessarily meeting your readers’ needs.
Your readers want to connect
People have a natural need to connect to other people. Your readers will connect with you because they like the tone of your writing or because they like the content you’re providing or because they like the way you respond to your commentor. Keep this natural need for connection in mind and your content and blog will be more engaging for your readers.
Your readers are emotional people
Human beings respond to emotion. When you present your information as if you were a robot or an encyclopedia salesman they may or may not get your message. But when you use story telling to add an emotional element then your readers can connect with your message on a personal level and your content makes much more of an impact.
Your readers have hopes and dreams
Everybody has goals and everybody has hopes and dreams. Goals are based on reality, on cold, hard facts, and it’s easy to lose sight of a goal or lose interest because they’re hard to achieve.
Hopes and dreams, though, they’re based on magic, the idea that you can be anything you want to be or achieve anything you want to achieve. Hopes and dreams never fade because they’re not necessarily grounded in reality so we don’t worry about how we’d ever achieve them, we just imagine how we’d feel if we did.
Tell someone you can help them reach a goal and they may or may not listen to you, it just depends on their mood. Tell them you can make a dream come true and you’ll have their undivided attention because most people don’t think it’s possible, it’s just a dream, you must be magical.
If you can identify your readers’ hopes and dreams and deliver the information they’re looking for you’ll be a star. Be careful, though. Your blog’s readers are people, and the utmost sign of disrespect is to mess around with another human being’s hopes and dreams.