Why You Aren’t Writing to Your Audience

dukeo.com

If you were serving up content that people really wanted to read, you’d know it. You’d have comments after each post, you’d be getting emails from your readers, and they’d be sharing your links all over the web. If you’re not seeing any activity then something’s not right. You might think you’re writing to your audience, but here’s why you’re not.

You Heard It Was Best To “Just Be Yourself

There’s a big difference between “just being yourself” and writing for your audience. The first thing you need to do is decide what audience you’re going to be addressing. If you’re going after the online gaming crowd and every word you type sounds like it was put on the page by Shakespeare you won’t make much of a connection because you’re not writing to your audience – you’re writing for yourself.

Just be yourself” means you don’t pretend to be someone you’re not and you don’t pretend to have more knowledge than you really have. You don’t make up “facts” and try to blind your audience with B.S. And when it comes to blogging, you shouldn’t even pretend to have an interest in a subject if you really don’t. You’re going to be blogging about that topic for a very long time. But before you even reach the burn-out stage your readers are going to see through your disguise.

You Heard You Should Schedule Your Posts

I once followed a blogging guru who suggested you fill up your blog with at least 60 to 75 posts, scheduled out over the next 3 to 4 months, before you even launch. Most of those posts are going to be written for you, not your readers, because you haven’t even met your readers yet. Other than performing the basic keyword research, how can you tell what your readers really want before you even launch your blog?

You Heard You Should Make A List Of Keywords And Start Writing

I’ve met a few bloggers who do extremely in-depth keyword research before they start a new blog. I’m talking about thousands of keywords, answering every possible question. The set up their blog and just start writing. In a way, they’re covering all the bases because they’ve done such extensive research. However, they’re not paying attention to their audience – they’re just writing a new blog post every day.

Each and every post sounds like it was written by an encyclopedia salesman and the calls to action – when they appear – are weak and half-hearted. These bloggers are so engrossed in production that they forget they have an audience to impress.

Take the time to read the comments you do get and not only reply, but use them for content on your blog. Address those commentors by name, inside your posts, and show them how important they are to you. It doesn’t matter if you like your content, you won’t be clicking the links on your own blog. What matters most is what your readers think. So start writing for your audience.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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10 Comments (Add one)

  1. Frank Woodman

    Writing is either making a speech or it’s engaging in a conversation. If it’s a speech don’t expect much in the way of comment or feedback as a speech is one sided. It presents only your point of view and shares only your thoughts.

    But if you’ve chosen to write so as to open a conversation with your readers and made it on a topic or subject of interest you’ll find comments and feedback come easily.

    1. Sté Kerwer

      Frank, I do not completely agree with you. A blog post should always present your point of view and your thoughts.

  2. Julia Spencer

    I agree with you. Readers are the key element that can influence on any blog’s popularity or success. And if a blogger or a site owner won’t pay any attention to their comments, thoughts or ideas, so he/she will have all chances to fail

    1. Sté Kerwer

      Julia, a blog is nothing without it’s audience!

  3. Darlene Jones
    Darlene Jones

    I started my blog with the intent of entertaining readers. I don’t try to capture readers by artificial means. I guess that means I’m being myself.

    1. Sté Kerwer

      Darlene, that’s a very good approach to blogging. A lot of the successful blogs out there are built on just being themselves and staying blatantly honest all along the way.

  4. British Design Experts

    What do you do if you have a very broad audience though? Does having some blogs targetted at specific slices of your customers work?

    1. Sté Kerwer

      Let’s be very clear: if you try talking to too many people, you’ll almost always end up talking to no one.

  5. Ferb
    Ferb

    Ste, really don’t know what to say this article is so great.

    Make a list of keywords is one of the common mistake people usually fall in and they end up writing their articles for search engines instead of writing article for their readers.

    Thank You for this Great Post – Ferb

    1. Sté Kerwer

      Hey, I’m glad you liked the article, Ferb