Why Companies Should Create a Business Blog
There’s a big push for companies of all shapes and sizes to set up a business blog but maybe you’re resistant. Maybe you’re thinking, “I have a business to run. I don’t have time to mess around with a blog!” While that may be true, you might change your mind when you read the following reasons why companies should get busy and create that business blog – now.
Your Competitor Has One
I know, it sounds kind of childish to tell you that you need a blog because your competitor has one but consider this: Nobody uses the Yellow Pages any more. And newspaper sales a subscriptions drop a little more every month. More than 80 percent of all local information searches are conducted on the Internet.
That means when someone needs a plumber or a lawyer, a vet or an auto mechanic, a new coat or a Christmas tree, they turn to the Internet. That person looking for a plumber might be right around the corner from your plumbing business, but if you don’t have a website that shows up when he does his Internet search, he’s not going to know you exist. He’ll end up driving right by your place of business in order to get to your competitor.
Why Not Just A Website?
If a website is all it takes, then why bother with a blog? Because with a blog you can target a different keyword with each blog post, giving you more placements on the search engine indexes, more opportunities for searches to find your business. With a website you’ll have a limited number of pages that show up on the indexes but with a blog your exposure increases every time you publish a new post.
Establish Your Authority And Expertise
A blog also gives you more opportunities to showcase your expertise. Ideally, each post should address one issue or answer one question. Who would you rather do business with, the guy who says, “Yeah, I can landscape your yard.” or the guy who says, “Yes, I can landscape your yard. Here are the plants I would recommend and why, and here are the structural improvements I would make and why.”
Virtual Sales Person
A blog is a virtual sales person, online and available 24 hours a day, 365 days a year. Your posts provide the answers your visitors are looking for, and if they need to contact you they can access a contact form and send you an email anytime, day or night. Your physical address and contact information are always visible and you can even include maps. Build a list and let your customers know about special sales and promotions instantly, and if you’re really dedicated to blogging you can build a whole online community through your comments section and the various social networks.
Yes, a blog does require a commitment of time and resources but it’s manageable. If you can spare an hour a day, great, and if you can only spare 15 minutes, that’s fine, too. But in an age where everyone is turning to the Internet for information, it only makes good business sense to go where the audience is. That means it’s time your company had a blog.