Before you can embark upon a social media marketing campaign you must first identify the best platforms on which to operate.
There are thousands of different social networks out there, but less than a handful of them can be considered as mainstream or extremely popular.
In this article we’re going to look at the five biggest social media networks and what makes them so great.
Facebook: It’s often considered “the daddy” of social media (even though it’s not the oldest out there). It’s one of the original social media websites and it’s one of the best – it has hundreds of millions of users around the world.
Facebook has a huge reach and it’s extremely accessible – there are Facebook apps available for pretty much every smart phone under the sun. Users tend to show a lot of loyalty on social media – once they sign up to one network they’re unlikely to switch their allegiances to another.
The first reason being because all of their friends are unlikely to switch, the second reason being because switching all of their pictures and other media they’ve shared is a mammoth task.
Facebook will continue to be one of the most popular social networks for a very long time to come.
Twitter: It’s a micro-blogging network that is popular with celebrities and other notable figures around the world. Twitter allows people to share short messages with a vast audience of people at the click of a button.
Twitter is a great platform through which you can market a business – just like Facebook it’s extremely accessible, as long as you have an internet connection and a device to browse the internet, you can use Twitter!
Pinterest: It’s a social media site with a difference. Although it relies heavily on followers it’s a little unlike other social networks because instead of sharing words you share pictures.
Pinterest is another network that’s only going to increase in popularity, so now’s the time to really start building a Pinterest following because more and more people are going to sign up and use the site as time goes by.
Google Plus: This is a growing network that appears to be eating up Facebook’s market share gradually.
Google Plus is a great social network to use because it will only grow in popularity as we move towards “Web 3.0”.
It’s no secret that Google run the most popular search engine in the world, as well as some other innovative online products and services.
LinkedIn: This site is mainly targeted at “professionals” – it’s not a social media network targeted at everyone like the other four.
LinkedIn has a very specific appeal but it’s a good network to market certain products, services and websites through, especially if they’re aimed at professionals.
It’s clear that there are lots of different social networks and they all fill a different gap in the market. Watch this space because the next big social media platform is probably lurking in the very near future.
What do you think? Let me know in the comments below!