When is it Time to End Your Blog?


You know that old saying about beating a dead horse? Well, sometimes your blog is like that dead horse and no amount of beating is going to make it any deader. How do you know when it’s time to let your blog pass peacefully on to the next world? Read on… and put down that stick.

When you have no reason for blogging – If you can’t answer the question, “Why am I blogging?” then don’t. There’s no law that says you have to blog and there’s no law that says you need a blog if you want to make money online. Let it go. You can always start a new one when you want one.

When there’s no return on investment – “Return on investment” can be any number of things – money, exposure, friendships, and so on. You’re investing a lot of time and energy in your blog, and maybe even money if you’re paying for hosting and a domain name. Are you getting what you want out of it? If not, then it’s time to let go.

Do you have the temperament for blogging? – I have a friend who’s a horrible blogger – and she knows it. She’s a very sensitive person and when she sees any kind of indignity online she has to blog about it. Consequently, she’s always in a grumpy mood and it comes through in her writing. She ended her blog and she’s much happier now that she’s not spending so much time reading all that bad news online.

Do you hate blogging? – If you have to force yourself to sit down at your computer every day then maybe blogging’s not for you. And trust me, it’s not for everyone. Those guides make it sound easy and you feel like you’d be crazy for quitting but it’s a lot of work and a lot of writing. If you’re just not into it, let it go. There are plenty of other ways to make money online.

If you’ve run out of things to write about – There are some narrow topics that just aren’t a good fit for a blog. For example, there are only so many things you can say about table-top autoclaves. If you can’t come up with anything new to write about and you can’t broaden the topic or add another category then there’s really nothing you can do. You don’t necessarily have to kill your blog, but there’s no sense hanging around either. Move on to something else.

When life gets in the way – It happens to the best of us. You get a new job, you get married, your find new interests or something happens that takes you away from your blog long enough to make you lose your mojo. Don’t beat yourself up about it. It’s just a blog. Stop feeling guilty and just let it go. You can always start another one in the future if you want to but for now, you’re just stressing yourself out about it and it’s really not worth it.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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2 Comments (Add one)

  1. Ryan Biddulph
    Ryan Biddulph

    Hi Ste,

    Digging these tips in a big time way. The “Why” question resonates with me.

    Why are you blogging? If you want to make money online by blogging, great, but if making money is your only reason, you will hate this gig, because it will feel like a job where you spend 6, 10 or 15 hours a day doing stuff to make money, and that is a terrible way to live.

    If you feel like you are rendering a valuable service to humanity, and feel genuinely good about it, by all means, blog. Continue blogging through these temporary feelings, but if you find the passion or fire is lost, and you cannot answer the “why” question you are doomed to be unhappy. Time to ditch your blog.

    As noted, you can always return to blogging, whether you revisit the same blog or start a new one. Quitting now does not mean quitting forever.

    Thanks for sharing Ste,


  2. Jennifer Cunningham
    Jennifer Cunningham

    There is a time to end a blog and life does happen and move us on. Thanks for the words that needed to be written.