Website Reach: A Few Tools To Measure Yours
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Ever wonder how you rank compared to some of those popular blogs out there? You know the ones. They have hundreds of comments after every blog post, and their social proof numbers are through the roof. That should tell you something but if you really want to measure the popularity of your website, check out some of these tools.
Quantcast Measurement lets you see everything there is to know about your site and how it compares with other top sites. While there might be plenty of other tools out there to help you gauge demographics, traffic sources, engagement and other KPIs, Quantcast combines all of those statistics and ranks sites according to overall popularity.
The one drawback with Quantcast is that it requires the installation of a third party script on your site. Not all webmasters are comfortable with this. Consequently, Quantcast results aren’t exact because they don’t look at every single site on the Web.
Alexa is the most popular ranking service on the Web. Similar to Quantcast, Alexa provides a statistical overview for your site and then combines those statistics for an Internet-wide popularity rating.
Technorati focuses on ranking blogs and it’s a major coup to be included in their Top 100 list. Popularity is measured by your number of incoming links.
Once you get past these Top 3 tools for measuring the popularity of your site, you can move on to tools like Klout or Topsy to measure social networking activity and there’s always a new tool out there to measure some obscure KPI.
However, in my opinion, one of the best tools you can use is Google Analytics. When you think about it, it doesn’t really matter how your site compares when it comes to how many Likes or Shares your blog has or how many comments you get on your posts. Each niche and every blog is different.
What matters is the relationships you’re building with your blog. It doesn’t really matter what’s going on on some other blog, all that matters is what’s happening on yours.
Google Analytics lets you see exactly where your traffic is coming from. You can see all the other blogs that are linking to you. You can see which of the social networks your visitors use. You can see which keywords people are using when they come to your blog from the search engines. And you can see exactly how much direct and referral traffic you have.
You can spend a lot of time comparing your blog to all the other blogs on the Internet but it really doesn’t help. No two blogs are exactly alike. Instead, spend you time focusing on how you can make your blog better and let those other blogs worry about “comparisons.” You have better things to do with your time.