Wants and Needs of an Internet Marketer

You are most likely being marketed with crap over and over again! It’s as simple as that. Remember the last time you’ve received an email from your favorite guru and said to yourself: “This tool is exactly what I need to start making money”. If you don’t know about the concept of Wants and Needs, this will change your life!

wants-needs

Wants and Needs is a widely used concept in modern economy. Needs would be defined as goods or services that are required. Wants are goods or services that are not necessary but that we desire or wish for.

Basically, there are just 4 true needs:

  • food
  • clothing
  • shelter
  • health care

All the other things that you can possibly think of are Wants. Of course, as part of our marketer jobs, we can try to induce the idea that a Want is a Need for consumers, to make them think that they really need it.

Now, let’s apply this concept of Wants and Needs to the development of an online business because that’s what Dukeo is about after all! In my opinion, the basic Needs that we have are as follow:

  • a place to work (comfortable so you can spend countless hours developing your business)
  • a good internet connection (a shitty internet connection can really take your productivity down)
  • a computer powerful enough to run smoothly all the software you need to work efficiently
  • time

Do you really need this last course that your preferred guru is trying to sell you? Do you really need that tool claiming it will make you rich overnight? You might fall for this once, but if you are falling for it over and over again, then you definitely need to ask yourself the good questions and focus on what is needed for you to succeed!

Sté Kerwer
Article written by Sté Kerwer (1993 Posts)
Bonjour from a french guy. My name is Sté Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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2 Comments (Add one)

  1. Chris
    Chris

    When I was just starting, I bought a huge quantity of methods from gurus. For the most part, this ended up being wasted money.

    1. Sté Kerwer

      That’s a trap most of us are unable to avoid when starting online. It’s important to learn quickly the difference between Wants and Needs to stop wasting resources on useless stuff.

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