Unfinished Posts: Leave Your Articles Open To Nudge Your Readers To Take Action
Compelling content is content that inspires you to take some type of action, and that’s exactly what you want to do with your blog content.
You want it to compel the reader to click your link, subscribe to your newsletter, share you post or fell so inspired that he immediately implements you suggestion or follows your advice.
In short, compelling content leaves your reader wanting more.
What Does It Mean To “Leave Your Readers Wanting More?”
- They want to read the next post in the series because the first post was just that great
- They want to subscribe to your newsletter because your blog content is remarkable and they can’t wait to see what you send out to your subscribers
- They want to click that link to learn more about setting up a Twitter profile because your post about Twitter Tips for Traffic Generation was so packed with information they can already visualize the traffic flowing into their blog
- They want to share your content because it somehow changed their life, even if only for a minute, and they want their friends to experience that change, too
How To Create Compelling Content That Leaves Readers Wanting More
Series Posts: A series post is one of the most popular types of compelling content. Depending on where the visitor joins the series he may be compelled to click through previous posts in the series and he’s almost certainly compelled to come back to your blog for each new post.
Series posts also provide a compelling reason for readers to subscribe to your RSS feed so they don’t miss a a single post.
The Future: Building anticipation compels your reader to come back to your blog. Be specific. Let them know that tomorrow’s post is going to be an exciting Top 10 List of … or a How-To post that will finally answer all their questions about… Stay tuned!
Ask Questions: One of my favorite bloggers is a master at compelling readers to comment. He asks questions like, “I’m not sure if I like this or not. What do you think?” This works because he’s not actually giving readers his opinion, he’s giving them the facts and then opening it up to the readers to run with it.
Keep It Brief: Sometimes your blog posts might just be so full of information that all possible questions are answered and there’s nothing left to say. It’s a valuable post, for sure, but if you’re trying to leave your reader wanting more, then try being a little less comprehensive.
It’s important to understand that there’s a fine line between leaving your reader wanting more and deliberately misleading your reader to get him to click a link. Telling your reader you’re going to give him 7 tips and then only giving him 5 and asking him to pay for the rest of the story is misleading and it kills your credibility. But if the reader wants more because your content is like Lays potato chips and he just can’t get enough, then you’re on the right track.
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