Understanding Google: Which Searches Are Driving Traffic To Your Site?

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If your site has been verified in Google Webmaster Tools, the search queries page is a great place to find actionable data about your site to work on your WordPress SEO.

Let’s start by explaining some of the terminology you’ll find there.

Impressions are the number of times pages from your site were actually viewed in the search results page.

Clicks are how many times that page was clicked in the search results.

And clickthrough rate is the percentage of times your site was both displayed and clicked onto for a given query.

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Try comparing your site’s impressions to its clicks.

If your site is being displayed 10 times for a query, but is clicked onto only once, this might indicate that your site doesn’t look that appealing in the search results.

And it’s time to edit your titles or content.

It’s also a good idea to review your site’s queried list.

What are your users searching for when they come to your site?

And how good of a job does your content do with giving them the information they’re seeking?

Also, check for any unexpected turns, and look into where that content is coming from.

Keep in mind, this information is based on historic data, and it may take some time to reflect updates in your content.

When you're learning search engine optimization, you need to understand that the very first step is to create a website. If you're interested in starting your own blog, I have written a step-by-step guide that will show you how to start a blog and make money for as little as $3.49 per month (this low price is guaranteed only through my link). You will also receive your own domain name for free ($15 value) by clicking on this link and purchasing at least 12 months of hosting with BlueHost. Keep in mind that if you're learning how to optimize your website, the first thing you need is your own self-hosted website. It will help you look more professional in front of your visitors, clients, companies, and everyone else, including search engines.

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