Turning Off-Line Into On-Line Content


Believe it or not, there are still plenty of things happening in the world that don’t get reported on the Internet. I know all those big news websites want you to think they’re covering every possible story every single day, but they’re not. They don’t even come close. So quit cruising those same old sites every day, everybody does that. Start looking off-line for content. Who knows? You might even have the next Internet scoop!

Your Local Newspaper

A couple of weeks ago I found one article in my local newspaper that wasn’t even being talked about online, yet, and I was able to turn it into three completely different articles and use it for content for three different blogs. Then I took those three articles, condensed them into one with yet another angle and sold that article for $150. All from one article in my local newspaper that cost me a whole buck and 30 minutes of reading time.

This wasn’t a one-time event, either. Every day there’s something relevant to every niche in the newspaper. If you live in a small town that doesn’t have its own paper or it’s just a small publication, get an online subscription to one of the larger local papers in your area.

The advantage of going with a local paper is they have unique editorials which don’t make it to the wire services. Plus, you’ll find a lot of local stories that can be relevant to a broader audience and these typically don’t make the wire services, either.


Most of the big-name magazines are available with online subscriptions so it doesn’t take long for their content to spread all over the Web. But smaller, niche magazines aren’t always set up for Internet reading. Like local papers, a lot of their content doesn’t get automatically syndicated, especially the editorials and opinion pieces.

Magazine subscriptions can be pretty expensive. Visit your local library to see what they’re carrying and do ask the librarian if they can subscribe to specific magazines if they’re not already carrying them.


I once got enough content for three political articles just from watching a Batman movie. Seriously! It’s become a habit now, so it’s easy, but I just always keep my eyes open and my ear to the ground, looking for content ideas, no matter what’s going on around me.


Get out there and meet some people. Things happen every day that don’t even make the newspaper or magazines. People gossip, they have ideas and opinions, and they love to share. Strike up a conversation the next time you’re sitting in your favorite coffee shop and find out what people are talking about today. If it won’t work for your blog, maybe you can sell it to someone else. Or maybe it’s time to start another blog.

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Stéphane Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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