Treating Your Blog as a Business: 8 Aspects to Consider

Building a successful blog that brings in lots of traffic isn’t really that difficult. If you blog long enough and put enough content out there you’re bound to bring in the traffic. But building a successful income-producing blog is a different story. Now you have to transition from treating your blog as a hobby to treating your blog as a business. Here are eight aspects to consider to turn your hobby into a business.

blog like small business

Set Goals

Setting goals for your blog is the most important step you have to take. It’s not enough to say “I’m going to make money with my blog.” You need to decide how you’re going to make money and how much money you want to make. If you only want to make an extra $50 a month there are about a zillion easy ways you can do it, but if you want to replace the income you’re earning at your full-time job, then you’re going to need to get creative and work a lot harder.

The foundation of any successful blog is traffic. To generate enough traffic to hit your income goals you’re going to need to target a specific segment of the market, you’re going to need to find products or services to promote and you’re going to have to develop a marketing plan. Every aspect of a successful business blog involved setting goals.

Take Responsibility

When you’re working for someone else your responsibility ends the second you hit that time clock at the end of the day. As a blogger, you are the only one responsible for your success. It’s important to understand that every decision you make affects your business.

For example, take a day off and you lose out on an entire day of promotion. Ignore your emails and you alienate potential customers. Ignore your stats and you ignore opportunities for improvement. Don’t want to take the time to learn what you need to learn to advance your business? Fine. But you’ll have no one to blame but yourself when it fails.

Set Up A Work Schedule

It’s easy to get burned out fast on blogging. Your computer’s right there so why not sit down and just send one more Tweet or add a quick blog post? But, there’s a difference between being driven to succeed and driving yourself insane. Set up a work schedule and stick to it, otherwise your blog will soon be just as stressful as your job.

Don’t forget to include time for yourself and your family and friends. Just because you have your own business now doesn’t mean you have to sacrifice your personal life. In fact, that’s the worst thing you can do.

Manage Your Time Wisely

When you do sit down to work, manage your time wisely. Turn off the TV and your cellphone and get to work. Develop a daily schedule – check emails only twice a day, set aside one or two hours for writing, give yourself a specific amount of time to spend on your social networks and reading and commenting on other blogs.

Prioritize

If you want your blog to become your primary source of income then you need to make it a priority in your life. When you’re working for someone else it’s a priority to get up out of that bed every morning and get to work so you can punch that time clock. Even though you weren’t happy with your job you knew that if you didn’t make it a priority you wouldn’t earn any money. Your blog is the same way. If you don’t put your blog at the top of your list of priorities you’re not going to make any money.

Manage Your Budget

Most people get into blogging because you really can start your own business on a shoestring. The key word there is “start.” You can get a good start on your blogging business without spending any money but eventually, like any other business, you’re going to have to spend money to make money.

It may be that you have to spend money on educational materials or software, and you’re definitely going to need web hosting and an email service provider. Just be aware that you’re going to have to spend money so it’s important to learn early on how to manage your budget.

Set Up A Bookkeeping System

Right from the very beginning you should learn how to use spreadsheets and files to keep yourself organized. In the beginning you’re just going to be, well, blogging. But every business has some type of record keeping involved. You’ll need to track stats like traffic and sales, keep track of guest blog posts, and monitor ad revenues. Use your records to monitor your progress and set new goals.

Consider Outsourcing

There may come a time when it will benefit your business to outsource some of the work. For example, you might find it helps to hire someone to write your articles so you have more time for promotion. Outsourcing isn’t always necessary and it doesn’t always mean you have to hire someone in the traditional sense. You could work out some kind of collaboration with another blogger. Just be aware that, just like any other business, eventually your blog is going to become to big for you to handle it all by yourself. Hey! You should make that one of your goals!

Stéphane Kerwer
Article written by Stéphane Kerwer (1995 Posts)
Bonjour from a french guy. My name is Sté Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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6 Comments (Add one)

  1. Kathy

    I like your emphasis on limitations. My family and day job have to be priority. There’s so much time suck potential with blogging. “Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”― Zig Ziglar. Thank you!

    1. Sté Kerwer

      Great quote, Kathy :)

  2. Alex
    Alex

    These are great tips to follow. I couldn’t agree more. I often find that newbies overlook the basics or put them off until later, like goals. Too important to put off.

    1. Sté Kerwer

      I find it always very important to get back to the basics…

  3. Karen Hoch
    Karen Hoch

    Great tips! It’s important to treat your online work as a business, and to set limitations as well as goals for success!

    1. Sté Kerwer

      Thanks for your comment Karen!