Whether you should, whether you shouldn’t, the pros, the cons… there’s a lot of talk about optimizing for mobile viewing these days. So before you rush out and hire a mobile website designer, let’s take a look at some of the issues.
Do you need a mobile website?
Any website will benefit from mobile optimization, but it’s not necessary for all sites. Those that benefit most are local service providers, local restaurants and entertainment venues, and sites that offer lots of video and music content.
Think of it this way: If people are searching for a site on their mobile device then they’re probably … mobile. They’re moving around, walking down the street, driving in their car, or riding a bus or a train. If they were doing some kind of in-depth research they’d wait until they were at home in front of their monitor.
If they’re looking for information while they’re on the move it’s probably something they need quickly – like an auto mechanic, the address for the closest Italian restaurant or the times for the next showing at the movie theater – or it’s something they want to share with a friend – like a video or photos. So, if your site falls into one of those categories then you would benefit from mobile optimization.
The Pros and Cons of Mobile Optimization
The “pros” are easy – More and more people are using mobile devices to search the web, and those numbers will just keep on growing. While it’s not necessary – yet – mobile optimization means your site is easily visible on just that many more devices, and that’s never a bad thing.
These days, most of the popular mobile devices have screen resolutions that allow users to see your site. However, blogs can sometimes be a problem. You know what your homepage looks like on a regular computer monitor. Now, imagine having to scroll back and forth, and up and down, on the screen of your little cell phone.
On top of that, there are so many different types of mobile devices that aren’t included in that “popular” category.
On the downside, just installing a plug-in doesn’t necessarily mean your blog is going to be visible across all mobile phones, tablets, and notebooks. For most bloggers this means you’re going to have to pay someone to do the design work.
The best thing to do is relax and don’t panic. Before you start tracking down a designer and completely reworking your blog, try polling your readers to find out how many of them are accessing your site on a mobile device. And how many of them would if you’d optimize your site? Are you losing traffic because your site isn’t optimized? Is it even worth worrying about at this point? Don’t jump into it just because you think everyone else is.
Better yet – have you tried viewing your site on a few different mobile devices yourself? You might be one of the lucky ones and not even have anything to worry about.
What do you think? Let me know in the comments below!