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Text & Links: On Page SEO Basics

Steven 3 responses SEO

This post is a follow-up of last week post about SEO: On Page SEO: Image Optimization. I invite you to read this previous post as well. If you would like to have a whole picture of my SEO guide, you can check the series from the very first post: Comprehensive introduction to SEO.


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There are a few rules to follow when you setup the links on your site:

  • They shouldn’t be set on a whole paragraph, but on a few targeted keywords (at most 3 or 4 keywords).
  • They must be explicit: you should ban links with anchor such as “click here”, “to know more”, “check also”. The request “click here” returns almost 4 billion results, which is the proof that there is a lot of room for improvement.
  • Each article should be linked at least once from other pages of your site. Orphan pages won’t be indexed.
  • Try to avoid Links on “Imaged-text”: for example, you shouldn’t use an image menu.

Tip: Remember that Google considers that, when a link is made with a given Anchor, the target page is relevant for this Keyword or Keyword Phrase.

Text/Link Ratio

There must be a good quantity of non-clickable text on each of your pages. If a page includes more links than text, Google will take it as a navigation page, or worse, as an Over-optimized page (which will result as very bad rankings in the SERP).

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  1. John@free Gadgets

    Didn’t quite understand this one:
    “Try to avoid Links on “Imaged-text”: for example, you shouldn’t use an image menu.”

    You mean we should prefer text instead of images righting that text?

    1. Exactly! Some people who want to have a fancy menu are making images to be able to use original fonts. The problem is that it won’t carry the same weight as linking the text directly.

  2. Mike

    I shouldn’t be surprised that “click here” would be such a popular, albeit unintentional, “keyword”. Sometimes we miss obvious opportunnites, don’t we? Thanks so much for your insights!