When you’re starting a new blog you can just sit down and start writing willy-nilly, or you can put some thought into it and actually create something effective. The choice is yours, but here are some things to consider…
Your writing skills: Before you start, go to your favorite A-list blog and take a look at the archives. Go ahead, choose any one, because they’re all the same. You can always see a huge improvement in the writing over time, and unless you’re already a skilled writer and online communicator the same thing will happen with your posts.
Your expertise in your niche: You might be tempted to start off with a long post that tells your readers everything there is to know about your topic. But, unless you really know everything there is to know, then you risk sounding like a Know-It-All amateur.
If you really do know everything, then it’s going to be impossible to convey it all effectively in just one post. And if it really is possible, then what will you write about tomorrow?
Expectations vs. Reality: Start off with huge, information packed blog posts and your readers are going to come to expect that type of content on a regular basis. In the beginning, it’s may seem easy, but eventually you’re going to have other tasks and priorities that will make daily production of a mile-long post difficult.
Types of posts
Instead of focusing on one type of post, launch your blog with a good mix of content, including the following:
Pillar posts – Use your main keywords or categories to create pillar posts. These are typically longer and they give the reader a good overview of the topic. These longer posts establish the foundation of your blog’s internal linking structure. As you add short posts you link to and from your pillar posts to lead your readers around your blog.
Short posts – Short posts focus on one specific question, topic or idea. Short posts have four key benefits.
- They’re easier for your visitors to read and absorb.
- They’re easier for you to produce so you can post more frequently.
- Posting frequently helps your SEO and brings in more traffic faster.
- They help build a strong internal linking structure
An ‘About‘ page – Many bloggers overlook the value an ‘About‘ page adds to their blog. When you’re launching a new blog the temptation is to get everything you can into that first post. But even if you could, eventually that first post is going to roll into your archives where it may never be seen again.
Instead, create an ‘About‘ page before you launch your blog. Tell your readers what you plan to achieve with your blog and how you think this will be of benefit. You can also include links to your pillar posts to help them find the various “starting points” on your blog.