Sponsored Tweets Review: Reach A Wide Audience On Twitter
One of the up and coming ways to monetize your internet presence is by advertising through Twitter, usually by having them either pay per tweet or pay once for a lump sum of tweets over a short period of time. SponsoredTweets is a fast-growing Twitter advertising marketplace for advertisers and tweeters alike to use.
SponsoredTweets is a property of IZEA, a world leader in sponsored conversations that was founded in 2006. IZEA’s core values are listed as idealism, courage, accountability, love, citizenship, receptiveness, and fun. SponsoredTweets is fast growing and features many celebrities as users, including Khloe and Kim Kardashian, P. Diddy, Lindsay Lohan, and Heidi Montag.
How It Works
SponsoredTweets is a marketplace that allows you to sign up as either an advertiser or a tweeter. Advertisers compensate tweeters with a per-tweet price, in exchange for their tweets. You can set your price, choose your categories and keywords, and then approve or deny offers from advertisers as they come in. After accepting an offer, your account will be credited within 24 hours of the tweet, and accounts can be cashed out once they reach $50 or more.
Features and Benefits
SponsoredTweets focuses on creating an open and transparent marketplace. This means that tweeters approve every single tweet before it gets sent out and choose when to send it out, instead of SponsoredTweets choosing the time and injecting it into your Twitter stream. Tweeters also get to choose the wording of their tweets, within accepted guidelines and examples.
Because of the focus that SponsoredTweets puts on openness and transparency, every single sponsored tweet is required to be disclosed. Disclosure is an essential element of the SponsoredTweet system, and tweeters are given several phrases and options to choose from when it comes to disclosure, preventing a difficult to understand or out of character sounding tweet.
The tweeter has complete control over their Twitter account at all times, and SponsoredTweets is a whitelisted Twitter application that has gone through Twitter’s API approval process. They also authenticate through Twitter’s OAuth process and never store your username or password. Again, every single sponsored tweet must be approved and worded (if they choose) by the tweeter before it is sent out, as well.
To help protect advertisers who engage in the SponsoredTweets marketplace, SponsoredTweets uses ClickWatch. This means that if the cost per click of a sponsored tweet is higher than $1.50 after 48 hours, the system will request that the tweeter write another tweet. The ClickWatch system will check again for performance after another 48 hours and possibly request another tweet, if the cost is still too high.
For those looking to get started monetizing their Twitter identity, SponsoredTweets would be a great choice. The amount of control and security involved in the system is guaranteed to give you peace of mind, and they handle all of the billing and technical details for you. Tweeters can set their own price as well, which is always a bonus. If you’re looking to start making money on Twitter, give SponsoredTweets a try.