Social List Growth: Leveraging Social Networks to Grow Your Mailing List
Social networks have far more value than simply keeping up with family and friends. For the business owner there are many benefits that can be found through social networks. One of these is the ability to grow your mailing list. If you run a business then you know the power that your mailing list can bring. It serves as both a marketing tool for your products or services and as a way to show others the value of your business. Both can increase your revenue substantially. This means having a good list is imperative. That is why you should take advantage of the power that social networks hold in achieving this goal.
When you belong to various social networks you have the ability to truly connect with customers and clients. You can let them see the personal side of your business as you interact with them throughout the day. It also allows you to see what they think and feel. You can know instantly what your customers want to see. But that is not the only power that comes from these sites. Now you can utilize them to help grow that very important mailing list. There are a variety of ways that you can do this without becoming a pest or a hassle to your friends and followers.
The biggest thing to remember is that they will quickly sign up if they feel it offers them something in return. Take the opportunity on these social sites to advertise what they will receive in exchange for doing so. Can you give them a free coupon or discount? Do you have a product that you are offering to those who subscribe? Maybe there is a newsletter packed with the latest deals and information. Whatever it is, advertise it regularly. Those who like to get something for free will be quick to sign up and even tell their friends about it. The same is true for contest entries. Give something away and require they sign up to participate. You will be surprised at the number of people that join instantly.
You can also set it that those who visit your page are taken instantly to a page to sign up. Many will do so simply because of your business reputation. This is a quick and easy way to bring in new people and also promote what you are offering to them. Social networks are being used every day as a business tool and you should take advantage of them as well.
The fact is that you need a strong mailing list. Not all of that will come directly from your site. Social networks hold a lot of power for businesses because many people will check their social networks long before they will visit websites. If you utilize this avenue you can easily expand the size of your list without much effort. In the meantime you are also increasing your reputation by adding a personal touch to the business that your customers and clients already know.