Sneeze Page: Push Your Visitors To Read Older Content
Did you ever think of creating a sneeze page and sending readers to those great posts that have rotated into your archives?
If you’ve been blogging for a year or more you probably have a few hundred posts on your blog but the only ones your visitors see are the 10 or 12 you have showing on your homepage. The rest are languishing in your archives and nobody ever reads them because they’re too hard to find.
We’ve talked about using contextual links and related post links to send readers to relevant content deep within your blog. But a Sneeze page is a little bit different. Instead of a narrow trajectory that leads to three or four relevant posts, a sneeze page covers a wider target area.
How To Create A Sneeze Page
A sneeze page should be more than just a page filled with links. Explain to readers why each link is relevant, and why you’ve pulled the links all together on the same page. There’s nothing complicated about a Sneeze page, though. It’s how you organize the page that makes the difference.
1. Sneeze Pages With A Theme
These pages revolve around a single theme. For example, it might be “The Best of Dukeo” and include links to the compilation pages of 10 popular series posts. Each of those compilation pages then includes links to all of the posts in the series, and each of those individual posts includes links to relevant content even deeper in the archives.
2. Time Related Sneeze Pages
These pages are focused on a specific period of time. Monthly Mash-Ups, Annual Retrospectives, The Year Ahead, and so on.
3. Series Sneeze Pages
These pages are compilation posts, either at the beginning of your series or the end, and they include links to all the posts in the series. You can make this page even more valuable by linking to other relevant content on your blog and you should already be linking to relevant content inside each of the posts.
4. Other sneeze page ideas might include
- The Best Comment Threads Round-Up
- Monthly Mash-Up For July
- Everything You Ever Wanted to Know About…
Promoting Your Sneeze Pages
If you run a weekly mash-up you’ll probably just want to run it as a standard blog post. For more important content, consider setting up a page so it’s highlighted in your navigation bar.
Highlight your sneeze pages in your sidebar along with links to your popular posts. In fact, these sneeze pages will probably end up being some of your most popular posts because they’re packed with so much information.
Set up at least one sneeze page on your blog today and leave us a link in the comments so we can all check it out.
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