Small Business Blog: 9 Ways To Run It Like a Company
The biggest mistake new bloggers make is that they jump into this thinking it’s all going to be fun and games. In a way, it is. You can set your own schedule, work in your jammies and take a day off whenever you want. However, in the back of their mind these bloggers are thinking, “Yeah. I’m gonna try blogging. That looks like fun.” and that’s what leads to their downfall.
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In the offline world you don’t hear someone say, “Yeah. I’m gonna try running a restaurant. That looks like fun.” They don’t say that when they’re opening an auto repair shop or a plumbing service or a law firm, either. If you’re planning to make money with your blog then there are so many things wrong with that statement I hardly know where to start.
Make A Commitment
Any coach will tell you that saying you’re going to “try” to succeed is almost a sure sign you’re going to fail. The Internet is littered with blogs built by people who said they were going to try it and see what happens. If you want to succeed at anything you have to commit to your goals.
The Difference Between “Fun” And “Freedom”
The reason blogging seems like so much “fun” is because you have the freedom to run your business any way you see fit. You can sleep late, take a few days off, and take your laptop down to the beach if you want to because you have the freedom to do as you please. Yes, that’s fun. But in the end, you still have to work if you want to make money.
Your Blog Is Your Business
If you’ve always worked for someone else who made all the decisions, told you what to do, and then handed you a paycheck every Friday then you may be in for a shock. The only way you make money with a blog is if you treat it like a business, and that means you need to manage your time, do the necessary market research, learn where you need to spend money and where you can save it and all the other decisions that go along with running a business.
Be Willing To Keep Learning
Internet technology advances daily and these changes effect everything about your business. There will come a time when you know enough about blogging to start earning a decent income but you’re never going to know it all. Keeping up with the Internet Marketplace is a continuous learning process.
Networking Is Important
If you’re blogging so you can get away from the rat race, be forewarned. You certainly can isolate yourself and still make money but your business will grow much faster if you develop a network of online business contacts, just like business people do out in the “real” world.
People Skills Are Important
And you’ll never be able to completely shut yourself off from humanity. You need people to come and read your blog and at some point you’re going to have to interact with them.
Develop Business Skills
If all you’ve ever done is flip burgers or work on an assembly line then you’re going to have to learn certain business skills. For example, you’ll obviously be selling something on your blog so that means you’ll need to learn marketing skills. You’ll also need to develop some computer skills, communication skills, investment skills, productivity skills and the list goes on.
Mistakes Are Inevitable
Rest assured you will make mistakes and they will affect your business. But most mistakes are easily fixed, provided you’re the type who doesn’t freeze like a deer in headlights every time something goes wrong.
Setbacks Are Inevitable
Yes, blogging is fun. Until the day your blog crashes or your advertiser disappears or Google decides to de-index your blog. Am I purposely trying to scare you? No. But these things do happen. If your blog is going to be your only source of income then you need to understand that setbacks happen to every one. Which makes it even more important that you make a commitment instead of just “giving blogging a try.”
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