$#*! My Dad Said… That Applies To Affiliate Marketing, Too
We all go through those stages where we think we’re so much smarter than our parents. And then we get a little older and get out there into the real world and realize they knew exactly what they were talking about. Why didn’t we listen?!
My dad was a very successful businessman and he was a sucker for every Zig Ziggler and Dale Carnegie course he could find. I remember he used to play their tapes in the car when we took weekend trips and I would sit in the back seat wondering why we couldn’t listen to music – like regular people.
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But, like I said, $#*! your dad says has a way of coming back around and biting you in the ass. My dad was right about so many things when it comes to life and business. Of course, I’ll never tell HIM that, but I’ll be happy to share some of his words of wisdom with you.
If you want to BE the Boss, you have to ACT like the boss!
If you want to BE a Super Affiliate then you need to act like one. Right from the very beginning. No, I don’t mean you need to go out and buy a Ferrari (Or whatever Super Affiliates drive these days.) But all those motivational speakers, business professors, and yes, even fathers, will tell you that it’s not the title that makes you a leader. It’s your actions.
You’ll find very few, if any, Super Affiliates hanging around in those free Internet Marketing forums all day, chatting up their buddies and whining about the current state of Cyberspace. You won’t find them arbitrarily commenting on blogs or hanging out on Twitter or posting gossip on their Facebook walls, either. And you certainly won’t find them offering to share their marketing secrets with YOU if you’re just some cry baby, whiny butt newbie.
Where will you find those Super Affiliates? At their desks. Plotting, scheming, working, putting everything they know into creating campaigns that work. They learn what they need to know as they go and they don’t wait for someone to tell them what to do next.
Super Affiliates are like the cool kids in high school and if you want to be accepted into the group you’re going to have to give them a reason to let you in. If you remember back to your high school days, the best way to get accepted into the Cool group is to start acting like you already belong. And once you’re accepted into the Cool group, that’s when you’ll learn their real secrets.
If you’ve been blogging about Super Affiliates or talking about them in the forums and you’re wishing you could someday become a member of this elite group then it’s time to either put up or shut up. Start talking TO them, on their terms, on their blogs – not those silly newbie forums and blogs – just like you did those cool kids back in high school. Read their blogs, pay attention and learn what they’re talking about, put that knowledge to use in your own business and then show them that you have what it takes to be admitted to the group.
The 80/20 Rule applies to everything in life, kiddo!
The 80/20 rule states that 80% of all effects are achieved by only 20% of all actions and it’s a basic rule that can be applied to every area of your business. It’s especially important when applied to time management and profitability and what it boils down to is this: You gotta know when to hold ’em and know when to fold ’em, some more $#*! my dad used to say.
If you feel like you’re just spinning your wheels with your affiliate marketing campaigns, then maybe you are. Break it down and take a look at your income from each individual campaign, each individual creative, etc. When you’re just starting out in affiliate marketing split testing can sound like a complete waste of time. Who cares where the money’s coming from as long as it’s coming in, right?
But Donald Trump didn’t become a successful billionaire by building houses willy-nilly and Super Affiliates don’t earn that title by just throwing campaigns out there and hoping something sticks.
Even if you’re just starting out and you’re only making $100 a month, you still need to determine where that money is coming from. You’ll probably be surprised to see that 80% of your income is coming from only 20% of your campaigns. But you also need to analyze where you’re spending your time.
What’s most surprising, though, is that you should only be spending 20% of your time on those most successful campaigns. Assuming you have 100 campaigns running, here’s how you should break down your time:
Top 20 Money Makers – 20% of your time
Top 20 Fails – 20% of your time
Everything in the middle – 60% of your time
The key is identifying those three groups and then allocating your time accordingly. Your top money makers should require less of your time because they already work. And instead of spending all of your time on those 20 that don’t work at all, concentrate less on those campaigns and spend that time working on developing those campaigns in the middle group so you can either move them up or down your list.
Keep in mind too that your lists will always be changing and this is an ongoing process. As you eliminate an area of your business that isn’t improving your profitability, other areas will move up and down the list.
Nobody ever said life was going to be fair, little girl!
If I had a nickle for every time my dad said $#*! like this, I wouldn’t even have to worry about becoming a Super Affiliate. I’d already be rich beyond my wildest dreams! But it’s true – nowhere is it written that life has to be fair.
While reading a blog post from one of the top affiliate marketers the other day I was surprised to see the following comment:
“I hate reading your blog! You never really tell me everything I need to do to get the same results you get. What a jerk!”
The thing is, I had learned a lot from that blog post and I immediately put some of those tips into action – with great success, I might add. So I was surprised to see that comment because the tips worked for me. It was all right there in black and white!
Of course that blogger didn’t tell you every single little step you needed to take. He was assuming his readers had already attained a certain level of knowledge. And if they hadn’t, they had no business trying that marketing technique anyway.
My point is this: Nobody is going to take you by the hand and walk you to that pot of gold at the end of the rainbow. Most people will be happy to point you in the right direction but it’s a journey you’re going to have to make all by yourself.
The road to riches on the Internet has hundreds of forks and each has it’s own obstacles. And in some ways it’s like a video game – your skill level and willingness to overcome those obstacles are the only things preventing you from reaching that pot of gold. Unfortunately, no matter how detailed the directions, you are the only one who can do the work necessary to improve your skills and if you’re not willing to put forth the effort then you’ll never become a member of that elite group you want to join – The Super Affiliates!