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Serious Blogger: The Key To Success Is To Consider Your Blog Like A Business

Steven 4 responses Blogging
8

You’ve heard me say a number of times that if you want to make money with your blog you need to treat your blog like a business. Let’s take a look at what that really means.

You need to set goals

Setting business goals keeps you moving in the right direction. It’s easy to get distracted in blogging. You start focusing on bringing in tons of traffic instead of focusing on getting targeted traffic, or you start focusing on building up thousands of followers instead of getting followers who are engaged with your blog. Set long-term goals and then break them down into smaller, more manageable short-term goals – and keep moving forward.

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You need to set budgets

Yes, you really can start a blog for little or no money but eventually you’re going to want to spend money on things like web hosting, a professional theme and software. Since most of these payments are online and just a few bucks a month it’s easy to lose track of how much you’re really spending, and then when it comes time to invest some real money in advertising, you’re in trouble. Set spending budgets and monitor them monthly.

You need advice

If you know nothing about blogging and running a business then you’re going to have a lot to learn. Blogging is great because you can work at home with no boss looking over your shoulder. But you can learn faster and build a stronger business if you get advice from experts, like an accountant or your banker other other bloggers who’ve already built successful blogging business. Don’t seal yourself off from the world – get out there and network.

You need to create monthly reports

Yes, you have to do the paperwork. Tracking every result is a necessity if you want to build a successful blogging business. Regular monthly reports let you see where you are and if you’re moving in the right direction.

You need to invest in your blog

Eventually you’re going to need to invest in a professional looking theme, your own web hosting, and an email service provider. These three elements will be a must. You may also need to invest in blogging tools like plug-ins or apps and software.

You need to invest in training

Advice is one thing, but training is even better. Be prepared to invest some money in some professional blogging and business training. It may be ebooks, it may be online consultants and you may even want to take some business courses at your local community college. But if your plan is to make a six-figure income with your blog, and you have no experience blogging or building a business that can produce six figures, then you’re going to need some professional training.

You need to treat your readers like customers

Here’s the thing – a lot of bloggers think all they have to do is “make friends” with their readers, but when you walk into your accountant’s office or you walk into a boutique or car dealership, the people behind the counter don’t try to become your “friend,” they treat you like a customer. They offer their advice and assistance, they answer your questions, and they’re constantly working to move you closer to the cash register. You’re running a business with your blog, so you need to treat your readers like customers.

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4 Comments

  1. Wess Stewart

    I think there’s a fine line when it comes to “treating your readers like customers”. Yes, you are hoping that they click links and buy stuff. Yes, you should be trying to provide a service of some sort to them (even if that’s just providing good content). But you should also build relationships with them.

    I would challenge people to think of readers as customers, but still build a relationship with them. Otherwise, the blogger could end up being like the DMV: they provide a needed service, but suck to deal with.

  2. Malika Bourne

    This makes total sense to me.
    Treating your reader like customers I home me in my pocket book the most.
    I had owned my own business, I get it. What IF I hadn’t it? Could I still translate it? Relationship is very important to build. Now where is that fine line when you expect them to pay their bill?

  3. Claudia

    I love that concept about treating your readers like customers. It’s a new one to me, but well worth trying out. This means, I’ll find out what they want to know answer their questions and aim to get them to buy. This will make my blogs much more focused. Thank you.

  4. Sunday

    Invariably, treating a blog like a business is about setting goals, developing plans, and staying committed to those plans, and engaging in evaluation when necessary.

    I agree your take and I am sure they help to differentiate between passionate blogging and business blogging.

    Having said that, I am sure that many bloggers still have a lot to learn when it comes to the goal of blogging.