The search engine optimization (SEO) landscape has changed markedly since last January.
SEO in general is evolving at a fast rate – as search engines continue to roll out regular updates, practices change and different types of links become the hottest ones to have.
In this article we’re going to look at the types of links that you should be looking for as a website owner if you’re serious about getting your website to the top of the search engine results and keeping it there.
Here are the top four types of links that we think you should be on the lookout for:
Newspaper/media/magazine lines: Links from newspapers and media websites are extremely valuable, but they’re also the hardest to obtain.
How do you get a newspaper or media website to give you a link? The answer is simple: You have to get in their faces!
By emailing journalists and editors with great story ideas and pitches, you’ve got a good chance of obtaining links from newspapers and other media outlets.
There are a few services out there where you can buy links on media sites but they’re very expensive, and technically “black hat”.
The cheapest way of doing it is to think of a great story and pitch it to a journalist – then ask them to link back to your site.
It’s time consuming but worthwhile. The click-through traffic you can get from a media link is also valuable.
.gov websites: Again it’s hard to get links from these types of website.
We’re not talking about a few spammy blog comments on the above sites – we’re talking about solid links on worthwhile pages.
You can get links on
.gov sites by publishing white papers and original research – perhaps even an info-graphic or two.
They’re hard to obtain but the links are extremely valuable and well worth the effort. The trust these links pass on will send your search engine rankings rocketing.
Links from blogs and relevant niche sites: If you run a website selling air rifles for example, you should look to get back links from relevant blogs and other sites in that niche.
The best way to do this is to offer products to blog owners for them to review – when they post their review they can put a little link back to your website.
Contributing high quality guest posts to third party websites is also a great way to sneak in a few links.
Business directories: There are pieces of software out there that will allow you to spam your link to thousands of directories at the click of a button – we’re not talking about those.
We’re talking about high PR, respected directories like Dmoz and Best of the Web.
Adding your website to these directories is good because you’ll receive plenty of click-through hits as well as SEO benefit.
Forget about blog comment links, and links made on spammy looking web 2.0 profiles. The future of SEO involves high quality links from related niche sites.
What do you think? Let me know in the comments below!