SEO Friendly URLs: Easily Improve your Search Engine Rankings
I can’t believe that nowadays some people are still using the default WordPress permalink structure. Unfortunately, it still happens from time to time that I run into a blog with this kind of permalink structure. By default WordPress uses dynamic URLs made of the blog domain followed by the unique post ID. For example, yesterday’s post about Shoemoney System default link would be:
Back in the days, Google and other search engines had difficulties indexing this kind of permalink structure. However, search engines have highly improved and it’s not a problem anymore. But, with dynamic permalinks, Google doesn’t know the content of the page without visiting it.
On the other hand, with Search Engine Friendly permalinks, Google have an idea about the content of a page before visiting it. It also adds some WordPress SEO value through the fact that the urls does contain some keywords which are relevant to the page.
Activating search engine friendly permalinks is just a matter of a few clicks with WordPress. You need to visit
Permalinks. On this page you can select from several options:
Day and name,
Month and name,
Numeric and Custom.
I would advise you to either use a date-based permalink structure or a custom structure. For example, on Dukeo I am using a custom structure:
/%postname%/. Just test a few and decide which one you prefer.
Tip: If you didn’t change your permalink structure from the very beginning, in order to keep the Google love that your pages already won, you need to make sure that your Old permalinks are redirected to your New permalinks. There are several wordpress plugins to redirect permalink structure.
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