Semantic structure: On Page SEO Basics
This post is a follow-up of last week post about SEO: On Page SEO: Meta-data 2/2. I invite you to read this previous post as well. If you would like to have a whole picture of my SEO guide, you can check the series from the very first post: Comprehensive introduction to SEO.
The semantic structure of your page consists in the use of specific Html Tags. It’s the exact same thing as using Styles in Word to automatically generate a table of content.
The semantic structure when implemented correctly lets the Search Engines understand fast and without error, how a webpage is built. The text contained within these tags has more weight regarding the various keyword ranks.
It implies that all of your pages must have a title, including the Homepage and the “category homepages”. It is forgotten on a lot of websites and it is a great less in term of WordPress SEO.
The title of each page must be included between <h1></h1> tags. Subtitles between <h2></h2> tags, etc…
There are 6 possible levels of titles from <h1> to <h6>. But it is widely accepted that only the first 3 levels have additional SEO weight for your SERP ranks.
There are a few rules to respect: a webpage can include only one title <h1> tag, and the <h1> tag cannot be under a <h2> tag (a title can’t be under a subtitle).
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