Second Blog: 10 Things to Consider Before Starting It
I can’t tell you how many domain names I’ve purchased or how many blogs I’ve started and dropped over the years. I’ve finally taught myself to wait a few days and let that new idea percolate for a while before I just jump off the cliff. If you’re thinking about starting a second blog, or a third or fourth… here are ten things you should consider first.
Are you starting a new blog to make more money?
If you’re thinking of starting a second blog so you can increase your income, take a look at your existing blog to see if there’s something more you can do with it. Have you built an email marketing list? Have you tried creating your own info-products? Could you bring in something new to promote? Could you branch out into new traffic sources? The possibilities with any blog are endless and your first blog is already getting the traffic.
Are you starting a new blog because you’re bored?
Trust me, I know how boring it can get blogging about the same topic day after day after day. Try something new like creating a video or an info-graphic or a podcast. And look at it this way, if you’re bored your readers might be bored, too. Put some excitement back in your blog and you’ll see an increase in traffic.
Are you starting a new blog because you want to try something new?
So you tripped over a new, profitable niche or you want to try some brand new marketing technique. That’s cool. But remember how much time and effort it takes to build a successful blog. Why not go build a few Squidoo lenses or a Weebly blog first to test the waters before you invest all that time and energy in a new blog. You might find you’re not as interested as you thought. And if you are, go ahead and set up that second blog and you’ll already have some other properties out there for link building.
Do you have the time to devote to another blog?
Surely you remember how much work you put into your first blog to get it where it is today. Do you have that much time to devote to another blog – while still maintaining your first?
What effect will it have on your existing blog?
Can you afford to take the time away from your existing blog to work on a new one? Because, you know – there are only 24 hours in a day.
Do you have a market in mind?
Have you researched the market or are you just jumping because it seems like a cool idea? I’ve ste up more than one blog because somebody whispered a good idea in my ear, only to find out later that the market was already saturated. If I’d done my research first I never would have bought the domain names.
Will you be able to afford outsourcing?
Can you afford to outsource some of the work so you don’t risk losing your momentum on your first blog while you work on the second?
Will you be able to share traffic with your new blog?
If you can share traffic between both blogs that’s a plus, especially if you’re concerned about SEO. On the other hand, if you can share traffic and SEO won’t be a problem, why bother setting up a second blog? Just start a new category on you’re existing blog and bring in that much more traffic.
What’s the new blog’s profit potential?
Yeah, you did the research and the market’s wide open. But what’s the profit potential? Remember, this is going to take time – time away from your first blog, time to build, time to bring in traffic. Your blog is your business and in any business Time Equals Money. Is this new blog worth the investment?
Could you do more with your existing blog and get the same results?
So you’re bored, you want to make more money, you want to try something new. Yaddah, yaddah, yaddah. Again, your blog is your business – you can do whatever you want with it. Before you jump on that new domain name and start setting up another blog that’s going to be abandoned in a month, sit back and take a deep breath. What can you do to your existing blog to relieve your boredom or bring in more money or try a new marketing technique?
Sometimes it’s a good idea to start another blog. But there are other times when it makes more sense to work on the blog you have and make your existing business even bigger and stronger.
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