Reduced Bounce Rate: 4 Tips To Get Readers To Explore More Pages
Anytime a new visitor comes to your blog and reads more than one page that’s a good thing.
It means he likes your blog and he’s finding value in your content.
Sometimes those new visitors leave after that first page because your blog just isn’t their cup of tea, and that’s OK.
You can’t please everyone.
But sometimes they leave because they don’t realize you have a lot more to offer, and that’s not OK.
Here are 4 quick and simple ways to increase page views on your blog so those new readers can see what a star you are.
Never Publish Without At Least One Internal Link
Tie a string around your finger to remind yourself to never publish a post until you’ve linked to at least one relevant post in your archives. Let your reader know you have even more value deeper in your blog. Use keyword rich anchor text links inside your post.
Never Publish Without Including Related Posts At The End
Tie a string around another finger to remind yourself to include links to related posts at the end of every post. Better yet, if you’re using WordPress, install a related posts plug-in to do this for you automatically every time you publish a post. Then you won’t even have to think about it.
Put Your Sidebars To Better Use
Get rid of those ads that aren’t bringing in any clicks and promote your most popular posts in your sidebar. This is also a good place to showcase pillar posts or list posts that act as hubs because they have lots of links.
Create Series Posts
If you’re prone to writing extra-long blog posts, break them down and turn them into series posts. If your posts are usually short and sweet, that’s great. Start creating some series posts, anyway. They encourage return visits and for those new visitors who arrive long after the series has ended, it gives them a reason to stay on your blog and read multiple pages. Be sure to write a compilation post that includes links to all the posts in the series and highlight it in your sidebar, too.
Why Are Page Views Important?
Advertisers are interested in your number of page views because each time your reader goes to another page on your blog that’s another opportunity for them to see your ads.
When you’re readers start reading multiple posts each time they visit that means they’re finding something of value on your blog. An increasing number of page views indicates you’re doing a good job providing fresh, unique content and engaging your audience. You’re making your blog stickier which leads to more subscribers, increased loyalty, and higher conversions.
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