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Reduce Bounce Rate: 10 Ultimate Tips For Instant Results

Steven 11 responses Traffic Generation

Don’t know what bounce rate is or how it affects your blog?

If you’re a brand new blogger, it’s understandable, but if you’ve been around the block a few times then there’s no excuse.

Your bounce rate has an affect on your blog’s ranking in the search engines.

You need to pay attention to it and learn how to control it.

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These 10 ultimate tips will help you dramatically reduce your blog’s bounce rate.

dramatically reduce blog bounce rate

You can find out your bounce rate by viewing your Google Analytics. Just click on ‘view report’ and it’s right there in the middle of the page. It’s calculated by looking at the number of visitors you have each day, the number of pages they view, and the length of time they spend on your blog, and the lower the number the better.

You can’t control everything about your bounce rate, especially if you have an established blog with a lot of traffic. Once your blog starts gaining some search engine authority the search engines glom onto every single word you say. So if for some reason you mention Justin Bieber in one of your blog posts, even though your blog’s about Baby Care or football helmets, then Google’s going to send Bieber lovers to your blog. Of course, they won’t find anything they’re interested in and they’ll click away – adding to your bounce rate.

But, like I said, this is beyond your control so don’t sweat the small stuff. However, there are things you can do to help improve your bounce rate and when you do your blog will look more attractive to the search engines, which means an improvement in your rankings.

  • Target your traffic: If people are leaving your blog quickly it may be because they’re not finding what they’re looking for. Make sure you’re using keywords to attract readers who will be interested in your content.
  • Focus your content: Remember what you’re trying to accomplish with your blog and don’t stray off topic. Your brand of content is what attracts traffic, they’re coming to your blog for a specific reason. They really don’t care what you had for breakfast this morning.
  • Add videos: Videos, comics, images – content other than just text help keep your readers engaged and they stay on your site longer.
  • Use great titles: Use great titles that let your readers know exactly what they’ll learn when they read your content. The title is the first thing your visitors see and if they have to guess about the content they’ll just click away. Trying to trick your visitors into reading is harder than just being straight up with them – and it just makes your bounce rate worse.
  • Improve readability: Using things like bullet points, sub-headings, and white space help make it easier for people to read your content. The style and size of the fonts you use will have an effect, too. By the way, stay away from funky, hard-to read fonts. They might look cool, but some people can’t read them. If they can’t read your content, they’re going to leave.
  • Internal linking: Increase your page views and keep visitors on your site by using internal linking to send them to relevant content deeper in your blog. Make sure you use keyword anchor text to help your search engine optimization.
  • Clear navigation: Use keywords to set up categories and avoid slang terms or confusing graphics. Make it as easy as possible for people to find their way around your blog.
  • Read more tag: Use the ‘read more’ feature on your blog posts. When people arrive at the home page of your blog, they’ll be able to through you list of recent posts and see the variety of information you offer, instead of seeing just one post.
  • Get rid of clutter: Unless you have tons of returning traffic you need to eliminate the clutter on your blog. Get rid of all of those banners and ads that haven’t generated any sales anyway. They’re distracting and if your readers lose interest in your content because they’re too distracted by the clutter on your blog, they’re just going to click away.
  • Use surveys and polls: Surveys, polls, asking people questions and telling them to leave a comment all increase engagement and keep your readers on the page longer.

What’s a good bounce rate? There’s really no definitive number and it varies from blog to blog. But if 50% of the people who visit your blog are immediately clicking away, then it’s time you do something dramatic to reduce your blog’s bounce rate. The longer you keep them on your site, the better chance you’ll have of getting those conversions you’re looking for.

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  1. Icciev

    Hi Steven,

    This really great tips, specially adding the polls which may increase your readers engagement, however higher bounce rate aren’t always bad, this is only if you are an experienced blogger or marketer as it could mean that your traffic is going exactly the way you want like going to a sales page you want them to go to, this again if you are an experienced enough to control your traffic. So high bounce rates means either your traffic is going away and no body is reading your blog or the exact opposite that they are doing exactly what you want them to do.

    1. Joseph

      Hey, can you really build a site just for people to visit in a matter of seconds they are out. I actually don’t think that’s reasonable. Maybe it could be reasonable it were a landing page specially built to lead users to the sales page but not a blog.

    2. Joseph

      Polls, mostly those that are intriguing, keep users/readers longer on your site and I think they are a great idea. Also consistency offering informative feedback are other things that can really help you to get users coming back and reading your articles.

  2. Ivin

    For me, I would think the ‘Related Posts’ plugin would help best with this. Or any other plugin that shares related content, like link within or so. I think that’s ht best way to reduce ones bounce rate.

    1. David

      you could also list two or three related posts manually when you create a new post. put them at the end of the article.

      People often need something to do when they get to the end and that might be the perfect thing for them and can keep them on your site as well.

    2. Joseph

      I agree with you Dave, but manually listed related posts should be somewhere after the first paragraph. Something like:

      This article is also related to Link1, Link – if you find this article cool try to also check these ones.

  3. Brandon

    This is an excellent post Steven. Bounce rates are one of the banes of my life, especially for newer blogs. I tend to be so focused on the content that I forget things like structure and navigation. You would think this wouldn’t be a problem; you would also be surprised.

    Your tip on using “read more” tags is money. This isn’t something I do currently but it makes sense. Seems like something you have to be careful with though, since you don’t want your homepage word count to drop to drastically. I reckon it’s a strategy best suited for content heavy blogs.

    1. Joseph

      Hi Brandon, featuring recent posts with excerpts is just cool. I don’t think it affects the word count on homepage, it makes it even more user-appreciable. This attracts users to “read more” of your content.

  4. David

    I try not to pay attention to bounce rates. I actually think they are not very important. Everyone is trying to control what the search engines do or list in their results.

    Unfortunately, people have spent a lot of time on this and they still are not where they want to be.

    I have come to the conclusion that I should not worry about SEO or bounce rates any longer.

    Just my 2 cents. Any thoughts in response?

    1. Joseph

      Now that’s the modest way to slowly quitting blogging. But am not quit convinced, why should you not worry of any of the both (am asking… it’s like I too worry)?

  5. Joseph

    I guess there’s also a need to be aware of psychology behind usability when length of time users stays on your blog is of matter. You need to address issues pertaining Banner-Blindness because web users tend to ignore everything that looks like advertisement and, what is interesting, they are pretty good at it (I included). So, if you want users to stay on your site a bit longer try to avoid bad ads placement plus scrape all that are not doing you any good (making money for you).