Rebooting Dukeo: Time for a Fresh Start
Like every good TV shows or movie franchises, there comes a time for a reboot!
I have received numerous message from readers wondering what happened to me.
Well, I am still alive.
And here are some good news for the fans of Dukeo around the world: things are going to get a lot more exciting over the coming months.
Read on to discover what’s coming for me and for you.
What Happened During The Last Year?
First thing first…
After the massive business crash I experienced almost 2 years ago, I spent roughly 1 year picking up the pieces and getting my shit together.
The aftermath wasn’t as bad as it could have been because as soon as my business crashed, I down-sized my life to fit my new level of income.
You see, a big mistake people make in such a situation is to keep their living standards to the same high level as when all was working perfectly… And they end up bankrupt.
As soon as my business crashed, I reduced my life spending almost ten fold to make sure I don’t live above my means.
In order to reduce my cost of living, I also moved to a new country: Philippines.
I’m not going to explain again the many benefits of working online such as location freedom.
You get the point.
Moving to Philippines was an easy decision to take.
I already lived in several Asian countries before, and I was looking for a place where life would be pretty cheap.
I couldn’t make up my mind between Thailand and Philippines.
I ended up flipping a coin (literally), and here I am.
Life in Manila is good: I live in a nice one-bedroom condo overlooking a Golf. Living in a condo in a tropical country has its perks: I get to enjoy the swimming-pool and the gym every day.
To give you an idea, for the same price as my current condo, in Paris, France, I would live in a 20 square meter (roughly 215sqft) studio on a low floor with no view.
What About Business?
In terms of business, things have been running slow.
I took some time off to regroup, and decide of a new direction to take with my work.
I left Dukeo on hold for a while because this website never really made me any money.
My plan was to focus on more lucrative activities.
Following this new road-map, I also wanted to build a completely new foundation for my whole business.
This is happening right now.
Time has come for me to share my progress on Dukeo.
It will serve as a journal of my new successes and failures, and I plan to post monthly updates for every side of my newly founded business, as well as monthly income reports.
These income reports won’t be there to show off, but to keep myself accountable and keep a record of the progress month over month.
(Let’s be honest, there won’t be anything to show off about anyway because the income will be ridiculously low for a while).
I am officially rebooting this blog!
1st Step to Reboot: Fresh Design
It’s been ages since I’ve posted something new on this blog and I feel like it’s time for me to put some work into Dukeo.
Over the years, Dukeo had a grand total of 9 designs. Most were improvements compared to previous versions… But some of them looked like steps back.
The most recent design had been a major change from the previous versions, mostly because of the switch in color scheme. Instead of sticking to the original dark blue color of Dukeo, I used some green and gray.
As I explain in the last very personal post I published on Dukeo, I went through some very hard times both in terms of business and personal life. As a result, I needed some change… So I changed the color scheme of Dukeo.
Now that things have settled, I realize that changing colors was a bad move because it made things confusing in terms of branding, and I didn’t update all my social profiles to reflect the change.
That being said, the design served its purpose, but it’s now time to move back to blue-er pastures.
Welcome back blue my old friend!
In order to properly reboot Dukeo, I have built a new theme from the ground up. The new design is lighter both in terms of code, and visual perception.
I have included a lot more white space so the content can breathe. All in all, it looks more sharp, more clean, and more professional.
It’s also interesting to note that it’s an adaptive design. As a result, it will fit perfectly on your computer screen, tablet, and mobile phone.
The latest mobile web design recommendations have also been followed in every aspect of the design to be ready for the Google Mobile Armageddon that is going to happen at the end of next month.
2nd Step to Reboot: Updating Existing Content
This may take a while, so bear with me if some pages look off for a while.
3rd Step to Reboot: Adding Basic Monetization
Last time I checked, this blog was receiving 300 to 400 visitors per day.
I have never really tried to monetize this blog‘s traffic (apart from some direct advertising when this blog was brand new), so it will be interesting to experiment with different monetization methods and see how much I can make from that recurring traffic.
What Can You Expect?
I’d like to make something clear: I will not go back to the crazy publishing frequency I had a few years ago.
I’m not interested to post a high number of 500 words articles anymore.
Articles will be more scarce, but they will be of higher quality, and more personal.
Don’t expect any more article about how to craft the perfect blog title, how to structure your next blog articles, and so on.
These subject have been treated over and over again on numerous blogs, and I don’t feel like writing about that anymore.
What you can expect are personal updates detailing my progress along the journey of re-building an online business from the ground up.
More updates to come!
PS: It would mean the world to me if you could share this article on your favorite social network. I’m sure it could serve as inspiration to some other web entrepreneurs. Thank you.