Reasons Why You Should Network in Person

Networking is essential to every business. Regardless of whether you provide products, services or simply information you will find the benefits that come from networking at every opportunity. The problem is that many who run online businesses have lost sight of the value that networking in person can bring. They often focus only on networking online and while successful that does not maximize their potential. If you are running a business, there are many reasons why you want to expand your networking to include those face-to-face interactions.

network meet in person

One thing you often cannot accomplish online is building a rapport with those you are talking to. Though it does happen on occasion, generally online interactions leave out the personal touch. When you are face-to-face with others you have the ability to connect on a deeper level. This gives them the ability to like you from the beginning and want to find out more about your business. They will be more likely to visit your website because they remember you and the bond that you developed.

Part of the reason you develop that bond is because your personality shows through. This does not happen online. Written interaction can never replace that which happens in person. You are able to show a genuine interest in the other person, express opinions and strong emotion about your business and showcase the reasons that they should consider your business for their needs. Online you can stop at simply being a name that is trying to push their website. In person you become an actual person that has feelings and emotions. You become someone that the other person can believe in and want to support. This is a reaction that typically does not come from online interactions. When you are face-to-face you are selling yourself as much as the product or service.

That being said, selling your product is just as important. That is why these in person networking opportunities should not be passed up. When you are networking online you have limited time and space to sell anything to anyone before losing their interested. Your words must be perfect and quick. Otherwise they will move on to something else. In person you have an extended time frame to point out why your website is much better than the competition. Adding the personal touch and your own personality makes it easier to hold their attention for longer periods of time and provides much better results.

When you network in person you are putting a face with the name that you are trying to sell. Many people like that aspect of business. When they feel they know someone and know the product they are more likely to make that choice. That is not to say that you should rule out online networking completely. Everything has a time and place. An equal combination of the two will have the best effect on your business. This is why it is important to view every opportunity as one that is optimal for networking.

Sté Kerwer
Article written by Sté Kerwer (1993 Posts)
Bonjour from a french guy. My name is Sté Kerwer and Dukeo is my blog. I do most of the heavy lifting in here but from time to time, you may see some guest posts. To receive updates from Dukeo, follow us on Twitter or like us on Facebook.
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8 Comments (Add one)

  1. Affiliate Manager
    Affiliate Manager

    This is exactly why you should go to Affiliate Summit West in Vegas this January and come hang out with PeerFly!

    1. Sté Kerwer

      Absolutely! This is why I’ll be in Las Vegas for ASW in January :)

      1. Affiliate Manager
        Affiliate Manager

        I’m buying you a few drinks. Still owe you for my caricature. Looking forward to it! :)

        1. Sté Kerwer

          You don’t owe me anything Luke. You won it :)

          …But I’ll still take the drinks! hehe

  2. Karen Dawkins

    Beyond networking with other bloggers at conferences, build a relationship in your local community as well. Join the chamber of commerce and other business groups. Attend business “share” lunches. Since I started attending these groups, my social media presence has increased by more than 100%.

    Beyond that, though, meeting with people face to face reminds me that, though my business is online, I am writing for real people. My writing has improved since connecting with people I see in “3D.”

    1. Sté Kerwer

      That’s interesting Karen, because I’ve also been attending to this kind of events offline (lunches, dinners, local meetups) since a little time. I’ve seen some positive results in some areas but overall I do not always find it worth the time.

      I think it’s all a matter of putting yourself out there! Once you’re at an event, go see people, create relationships, bond with people! Just being there won’t be enough, you have to push yourself to go toward other people, and it will be worth the time and investment.

      1. Karen Dawkins

        Maybe because I write a family budget travel blog, people enjoy sharing their ideas and adventures with me. Travel is certainly something everyone can relate to on one level or another. Budget is also a hot button issue right now!

        1. Sté Kerwer

          Indeed, I understand why people can easily relate to your blog :)

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When posting a comment, please use your personal name, not your business name. I find it a lot more interesting to talk with people instead of talking with brands.