Quit Blogging: Now Or Forever Hold Your Peace
Regardless of what you’ve heard, there really are not thousands of bloggers out there making a full-time income with their blogs. In fact, the number of A-list bloggers is a lot smaller than you think. And when all the other bloggers, bloggers like you and me, gather around the Internet water cooler, the conversation always seems to turn into an endless drone of complaints, problems and whining. If you’re one of those water-cooler-whiners, then it’s time to either quit blogging now or forever hold your peace.
I’ve been making money online as an affiliate marketer and a blogger for quite a few years now and I receive emails from bloggers every day, filled with the same old complaints. I offer the same advice to everyone:
Get out of the make money online niche – I have this discussion with other big name bloggers all the time and it’s difficult for new bloggers to understand. If you want to be successful, you have to define your target audience. And you have to choose them wisely. And then you need to aim your marketing efforts in their direction.
Here’s where a lot of bloggers make a big mistake. They decide to make money online blogging and what’s the first blog they set up? A blog about how to make money blogging. (There’s so many things wrong with that I’m not even sure where to begin!) It’s true. Do a few Google searches and the number of newbie blogs dedicated to teaching people how to blog is almost obscene. But here’s a little secret – there are only a handful of successful bloggers in the make money online niche. You don’t hear about the bloggers who are successful in other niches because they’re too busy making and spending their money.
But I digress. Here’s where those newbie bloggers are making one of their mistakes. Their target audience is other people who are learning to blog. And that’s a huge audience, granted, but what are these bloggers going to sell to their audience if everyone in the audience is all selling the same make money online products? Face it – the income in this niche is severely limited because the audience is so huge and everyone is selling the same thing. Either get out of this market or forever hold your peace!
What is your USP?
Regardless of what niche you’re in, and especially if you’ve chosen the make money online niche, you need a unique selling proposition, something that sets you apart from your competitors. Anyone can set up a niche blog and toss up a few Amazon or Clickbank products and Voila! You have a blog! But every niche has competition, and it will only get worse. You need to give people a reason to visit your blog and you can’t do that by churning out regurgitated product that you scraped off some article directory or stole from some other blog.
What makes you unique isn’t the product you’re pushing or the design of your blog. It’s how you match your product up with an audience. Let me explain…
You may need to create your own product
There are thousands of blogs dedicated to teaching people how to make money blogging. The successful blogs in this niche, the blogs that are really making money, have found a way to do it differently. Maybe it’s the way they actually teach it – with guides, videos or a membership site. And maybe it’s because they’ve added a new twist. But in most cases, the most successful people in any niche have created their own product to meet the needs of a specific, highly targeted audience.
A product doesn’t have to be an ebook or a piece of software, either. A product can be a service, or a paid forum, or a membership site where you share proprietary information. The key is to find something that you do better than anyone else and then find the people who would be interested in paying for it. It’s hard work, there’s no doubt about it. But how much longer are you willing to sit around, whining about your lack of success, before you finally do something about it?
If you’ve been at this for a while and you’re not making any money then you’re doing something wrong. And most of the time it comes down to one of three things:
- You haven’t identified the needs of your audience
- You haven’t found your unique selling proposition to set you apart from the crowd
- You haven’t created your own product and claimed your one niche market
If you haven’t achieved your blogging income goals, and you’re not willing to step up and do the necessary research and work, then you need to quit blogging now or forever hold your peace.
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