Professional Blogger Shortcut: The Secret to Results in Half the Time
Each blogger has a different definition of “professional” but generally it has something to do with income. Whether you want to make enough money so you can quit their full-time job or they want to make $1,000 a day, the solution is the same: If you want to get there in half the time you need to double your income. What’s the secret? You might be surprised.
Doubling Your Traffic
If you said that doubling your traffic would double your income you’re only partially correct. But it really depends on how you go about getting that additional traffic. If it’s not targeted traffic it’s not going to convert.
For example, if I were to write a few blog posts about Lindsay Lohan I might be able to attract an extra 1,000 visitors a day to my blog. But once they get here and see that most of my blog is about making money online they’re just going to click away. In the meantime, my readers who come here for blogging advice are going to think I’ve changed topics and they’ll leave, too.
More traffic will probably increase your income, but it won’t necessarily double it and there’s no guarantee it will increase it at all.
Find Higher-Paying Advertisers
You could also go find some higher-paying advertisers, but here’s the thing: In order for them to be able to pay you more they have to charge more for their product. If you’re already having trouble selling a $15 item, it’s going to be that much harder to sell a $30 or $45 dollar item.
Double Your Conversion Rate
The real secret to becoming a professional blogger in half the time is to tweak your content to increase your conversions.
Start by analyzing your traffic to see which pages on your blog are already getting conversions. Clean up those pages and make sure they’re providing all the value they can and make sure your calls to action are clear and strong.
Next, look at your high-traffic pages that aren’t converting and clean them up, too. Look at what’s already working and implement it on these high-traffic pages.
Create more of the same type of content. If your visitors seem to prefer list posts, write more list posts. If they prefer videos, create more videos. If they seem to respond better to a certain call to action, implement that style on your other pages, too.
Use split-testing to continuously improve the conversion rate on all your landing pages. If you’re getting a 1 percent conversion rate it won’t take much to double it and bump it up to 2 percent. You’ll immediately double your income.
And once you understand how easy it is to improve conversions you can add in those higher paying advertisers, and the sky’s the limit. But the real secret to becoming a professional blogger in half the time is to learn how to convert your visitors into buyers, first.
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