Product Landing Page: Inside My Blog Or On A New Domain?
When it comes to questions about landing pages my gut reaction is always to just shout out, “Split test it and see what happens!” But, you know, that kinda makes me sound like I don’t really care what you do so long as you leave me out of it and it doesn’t really answer your question. So let’s take a look. Should you put your landing page inside your blog or on a new domain? My answer is … that depends.
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When To Put Your Landing Page Inside Your Blog
If you’re promoting a product that’s affiliated with your blog then having the landing page inside your blog promotes the fact that it’s your personal product. Readers who’ve been following your blog will feel more comfortable buying when they see they’re still on your blog, a blog they’ve come to know and trust.
If you’re promoting someone else’s product that landing page inside your blog will still make your regular followers feel more confident buying. You must really approve of that product if you’re endorsing it right here on your blog.
Drawback: A key design element and part of the strategy for landing pages is that they lack exit points. The only way off the page is to either use your browser’s back button or click on the Buy Button. With most blog themes this isn’t an option. You’ll always have your sidebars and footer showing and they contain links. Those links provide easy exit points for readers who might still be on the fence and they can reduce your conversion rate.
An Alternative Option: Build your landing page on a sub-domain of your blog. Then you have the domain name that’s familiar to your followers and you can design your page with no sidebar links or other leaks.
When To Put Your Landing Page On A New Domain
If you’re using PPC advertising to drive traffic to that landing page then chances are most of those visitors have no idea about you or your blog. Consequently, they’re going to be less trusting if they look up and see your domain name is “SuziesCupcakeHeaven.com” and your landing page is promoting “Tuna Tacos And Tamales” or worse, “How to Make Money Blogging.” Send PPC traffic to a landing page on a matching or keyword-rich domain.
If you’ve created your own product and you’re going to be setting up an affiliate program so others can promote for you then you’ll want to set it up on a new domain. New bloggers who don’t know about list building, and experienced bloggers who don’t care or are just in a hurry, will link directly to your landing page and, again, it’ll have more credibility on a new, matching domain.
Drawback: You’re going to have to find and then purchase a good domain name.
Non-viable alternative: Why not just send the visitor to the advertiser’s sales page? Because then you can’t capture their email address – which you can use for future marketing purposes.
Do Both And Increase Your Conversions
Personally, I believe the more landing pages you have, the better. Set them up on several domains, create different landing pages to see which one converts better, put them on your blog, in your blog, and turn them into bumper stickers if you can.
There’s absolutely no rule that says you can only have one landing page so here’s an idea.. put them in several places and split test!