Product Differentiation: Why Am I Different From My Competitor?
Ever wonder how so many different pizza parlors can all operate in the same small town? Look around. Every small town or neighborhood has at least three or four different pizza joints and they all seem to make a profit, even when two more pizza joints move into town. How do they do it? They each have a unique selling proposition, something that sets them apart from their competitors.
Look around the Internet and you’ll be hard pressed to find a niche with zero competition. The days of being the first to enter and Internet market are long gone. But that doesn’t prevent new marketers from coming online and it doesn’t stop existing online marketers from expanding their business. Just like in the physical marketplace, there’s plenty of business for everyone. You just need to find your unique selling proposition.
Back to those pizza parlors. What makes each one different? One promises delivery in 30 minutes or less. Another promises the best sauce. Somebody else also offers hot wings with their pizza and the other guys gives you two for the price of one if you drive up and get it yourself. But despite all these differences, these unique selling proposition, they’re all still making money selling pizza.
Admittedly, there are some niches I wouldn’t enter at this point, namely the “Make Money Online” niche. To say that niche is saturated is a gross understatement, but most niches aren’t this crowded. If you’ve founded a product you’d like to promote or a topic you’d like to conquer, all you need to do is find your USP.
When choosing a niche some marketers are put off when they see a high number of competing sites, but don’t be, at least not until you take a closer look. Take a look at the top sites and see how you can compete. Is there something you can do differently to make your site stand out from the others.
In some cases it may be something as simple as providing the best quality content. Or maybe you could find a new use for the product and target a completely different audience.
Look at how those other bloggers are presenting their information. Are they engaging their audience? What could you do different? How about videos or infographics, maybe start a weekly podcast.
Don’t be afraid of competition. It’s hard to imagine how unbelievably huge the Internet Marketplace is and when you see lots of competition your first reaction is to assume that most of the customers are already taken care of and there’s not room for one more blog in that niche.
First of all, there are billions of people surfing the Web every day. Second, consider the different audiences who’d be interested in a book titled: “How to Make Money Blogging”
- Stay-At-Home Moms who want to help earn money for groceries
- Teenagers who want to make money for a car
- College kids who want to have their own business when they graduate
- Freelance writers who want to promote their services online
- Freelance designers who want to promote their services online
- Small business owners
- People who work on content sites but never tried blogging
- And the list goes on….
Just like the owners of all those different pizza shops, you can have 11 bloggers all promoting the same product or service and they can all be successful, too. And if you’re blogger number 12 you have just as much opportunity as the others. Just study your competitors to see what they’re selling and how they’re selling it, and all you need to do is do something different.