Posting Schedule: Why You Should Set One
One of the biggest decisions you’ll make when starting a blog is how often you should post. It can be a difficult decision to make, as well – there are so many different examples of posting schedules, from “when inspiration strikes” to “three times a week at 8 AM”. The usual response is to get overwhelmed and not even set a posting schedule, which is a terrible idea!
Why You Should Set A Posting Schedule
Simply enough, setting an actual schedule for your blog makes it become a part of your life and makes you take it infinitely more seriously. If you decide to write and post “when you feel like it”, you’ll end up with irregular posts, if you post at all – that’s such a vague rule that it could be easy to keep putting it off and putting it off. Before you know it, you’ll have gone a week or a month without posting, and then nobody will be around to see it when you do post.
That ties in to the other main reason to have a posting schedule – it trains your readers. If your readers know that you post three times a week, on specific days, at specific times, they’ll know to expect those posts from you. If your content is good enough, they might even be waiting on your blog for your newest post to be published!
And that’s why you should set a schedule, and stick to it. If you’ve trained your readers to show up at certain times and days, and then they’re disappointed when you don’t post – that’s a little bit of trust lost. People don’t buy things from people they don’t trust.
Picking A Schedule
So, you’ve seen the light and you want to set a posting schedule. Great! Now – how do you decide on one?
It should be at least once a week, and preferably more. The default that many bloggers go with is daily; however, it can be incredibly difficult to keep up with a daily posting schedule, especially if you have other obligations (like a day job). If you decide to post too much, you’ll likely get burned out trying to keep up, which will in turn make your blogging suffer.
A good beginner’s schedule is two to three times a week. Pick specific days – for twice a week, Mondays and Fridays work great, or Tuesdays and Thursdays; for three times a week, most people do Monday, Wednesday, and Friday. You should probably avoid posting on the weekends, as daily traffic is lower then and your posts are less likely to get views and comments until the week starts anyways.
Pick a time, too – most people go with 7 or 8 AM Eastern Standard Time. The great thing about blogging is that you can schedule your posts to go live at a certain time, so you don’t have to be awake and hitting the “post” button at that exact moment!
After you’ve stuck with your beginner’s posting schedule, ramp it up a bit. If you’re doing twice a week, go to three times; if three times, go to four or five. Eventually, if you want to, you’ll be able to work your way up to a daily posting schedule, as time allows.
Go pick a posting schedule for your blog, right now – it’s an essential part in taking your blogging seriously.
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