Popular List Posts: How To Turn Them Into Traffic Goldmines
Lists posts are some of the most popular content on the web. They’re easy to read and they usually pack a lot of information into a small space. And you can always tell a blogger’s hit a home run with a list post because it has lots of comments afterward. You probably already know how to write a good list post, one that gets plenty of shares and comments. Now, here’s how to turn those popular list posts into traffic goldmines.
Use them to build a list: Most list posts are short, sweet and to-the-point. They offer just enough information, but don’t go into great detail. If you’ve written a list post that’s getting a lot of attention, use it to generate a list. Tell your readers you’ve noticed the extra interest and you’re offering greater detail on each point in an email series you’ve created.
Use them for article and blog post ideas: One really killer Top Ten article can turn into 10 or more blog posts or articles by simply writing a new article to elaborate on each of your points. And the possibilities are endless.
For example, a post titled “10 Things You Can Do To Attract More Traffic” could be broken down into 10 articles explaining each of the 10 methods in greater detail. If one of those methods is Guest Blogging, there are a dozen more articles at least that you could write on just that one topic. Expand one good list article as far as you can reach and you can quickly establish yourself as an authority in any niche.
Use them for controversy: There’s no doubt about it, controversy sells. It also attracts traffic. When you see another blogger post a list article that you disagree with, then you have a whole list of controversial topics at your disposal. If that blogger just happens to be an A-list blogger you can capitalize on their traffic by using similar keywords so your post gets seen by the same readers.
The key is to make sure you can back up your argument. Generating controversy just to drive traffic is never a good thing. Use controversy to increase your authority with your readers. If you can’t back up your argument with solid research, then don’t start the argument at all. And always, always be respectful. Never slam another blogger in public. You’ll only alienate a lot of your readers. They like controversy. They don’t like bloody conflicts.
Use your list post for link building: That list of 20 things you can do with leftover lasagna would make about 20 great Squidoo lenses or 20 killer HubPages or 20 Blogger posts or 20… You get the picture. Again, it all comes down to expanding each point and using it to increase your authority and ranking.
Write an ebook: Going back to that “10 Things You Can Do To Attract More Traffic” list post, you could write an entire ebook on how to get your guest post published on A-list blogs. And another on how to use Web 2.0 properties to generate tons of traffic. And another one on how to turn popular list posts into traffic goldmines. Don’t believe me? Just take a look around Clickbank. The most successful ebooks take one focused topic and provide tons of information. You could be making quite an income off that popular list post you just wrote if you break it down, expand it, and turn it into ebooks.
Start a new blog: Some of the most popular blogs on the Internet are blogs that focus exclusively on list posts. One in particular is called 11points.com. This blog has become so popular that the blogger was recently offered a book deal. In fact, his book was just released. Put your own twist on the list post and start a new blog.
List posts are actually fun to write but it’s important to make sure you’re not just using them as a shortcut. You still need to make sure your lists are relevant, engaging, and provide answers to the questions you’re readers are concerned with. Quality content is still your main focus so don’t take shortcuts with your list posts.
As you’re reading your own blog’s comments and surfing around the other blogs you regularly read, be on the lookout for popular list posts that you can turn into traffic goldmines. They’re everywhere and now you know how to use them to your advantage.
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