Pay Per Click Basics: Back To The Roots
Pay per click (PPC) allows you to get “targeted” traffic to your website instantly.
The process is simple – create an ad, select specific keywords relevant to your business and get your ads displayed in search results.
You pay only when someone clicks on your ad. Some of the most popular search engines for PPC advertising are Google Adwords and Microsoft Adcenter (Bing).
It is important to keep track of how much money you are making or losing on your ads. If you are making good amount of money with PPC or even breaking even on every sale, it is worth the time and money you are spending on it. If you are just breaking even, don’t get discouraged: with a little more effort and tweaking, you should be able to make some profits.
Here are some basic tips to help you getting started with PPC advertising:
- Choice of Keywords: The importance of using the right keywords cannot be emphasized enough. When you are participating in a paid program, you need to be very careful with the selection of keywords. Choose terms that are most relevant to your business or service that likely attract maximum traffic. Visitors from relevant keywords bring higher conversion rates, which ultimately leads to more sales.
- Better Descriptions: The text for your advertisement should be keyword-rich, compelling and accurate. You need to create an ad that aptly specifies what you do and the benefits of your service. Remember your ads will be placed with your competitor’s listings, so you need to write things that will make you stand out. That said, you must avoid using superlatives such as “best”, “top” etc in your description, as most PPC search engines do not allow the usage of such terms.
- Profitability Analysis: In addition to the fact that you only pay when someone clicks on your ad, another advantage of PPC advertising is that it allows you to keep track how your ads are performing. There are a variety of tools (both free and paid) you can use for this purpose. I’d strongly advise you to use Prosper202 as it gives you extensive information that you can use to improve your campaigns and get the maximum ROI.
With all PPC platforms, you get the opportunity to target your audience based on demographic data, keywords or domains of interest. Your ads are displayed only to a specific group thereby maximizing your sales and profitability.
Pay per click advertising is one of the best ways to get traffic, get customers and make sales. When used wisely, it can generate a large amount of revenue for your business.
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