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Overrated Blogging Advice: Can You Guess What It Is?

Steven 10 responses Blogging

I’m going to get straight to the point here. The most overrated piece of blogging advice I’ve ever heard is that you have to blog frequently, every day of the week, and you have to blog consistently, on a regular, predictable schedule. It’s poppycock. Don’t believe it. In fact, you might be setting yourself up for failure if you try to live up to these demands.

You need to blog every day for the search engines

The search engines don’t care how often you publish a new post. All they look at is the quality of your content, which they gauge by looking at your traffic and incoming links. While it’s true the more posts you have the more index placements you’ll have, the frequency of your posting has no effect on your rankings.

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You need to blog every day for your readers

This advice is based on the assumption that people who visit your blog are going to come back day after day to see if you’ve posted something new, and if you haven’t they’re going to quickly lose interest. However, when you first start blogging you don’t have any traffic to worry about, there’s no one to impress. Your time is better spent developing that traffic. Put up a few posts and spend a day or two promoting. Put up another post and spend a day promoting.

You need to be consistent for your readers

The myth here says that if you don’t post consistently your readers are going to forget about you. They’ll get used to you posting five days a week and if you miss a couple of days, they’re going to think you’ve run for the hills or something. And heaven forbid you should take a whole week away from your blog. Your readers will feel abandoned and they’ll never come back to your blog again.

This idea kind of makes it seems like your readers are mindless, fickle simpletons, trained like Pavlov’s dog. If you’re providing valuable content your readers aren’t going to forget about you because you take a few days off. Heck, I waited 20 years for Stephen King to finish a series of books!

Eventually, you’re going to have other things to do

In the beginning it’s easy to publish a blog post every day. Your posts are typically light-weight content. You’re not really digging into the details yet because nobody’s there to read it anyway. But eventually, just writing a quality blog post takes a good deal of time. Sometimes it can take days.

In some cases it is imperative that you post every day. If you’re running a news blog or a celebrity blog, you’ll have to post several times throughout the day. But in most cases, you’ll be fine publishing three or four days a week, and sometimes even less. I’ve seen bloggers who publish once a month and their followers breathlessly await every post.

But as your blog grows you’re also going to have other things you need to work on. You’ll want to start guest blogging and creating your own products. As you continue to learn new marketing and promotion techniques you’ll want to apply them so you can expand your business. But wait! You have to stop and write a daily blog post. Pffft!

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  1. Pauline

    What are your thoughts on maintaining a “brand” for a blog? Is it better to have a different blog for different content? Or is a generic blog where one posts about movies one day and education the next better?

    1. You can read my answer to most of these questions in that post: One Blog and Many Topics, or Many Blogs with One Topic?.

  2. Steve Hughes

    Haha…Says the guy posting 3-5 times a day.

    You’re creating traffic everyday through Social shares so who cares about SEO. SEO is a bonus when you post daily or multiple times daily. Mashable, Huffington Post, and countless others didn’t get huge from posting once a month.

    Generally speaking the more content that you can provide your audience the better. Now, the content can’t be crap, but it doesn’t need to be “epic” either. Deliver solid content consistently and you’ll grow traffic and build an audience.

    Have a good one Steven…

    1. Steve, I post a lot of content, but I always put the accent on quality rather than quantity. If my post quality was going down because of my post quantity, I would lower my posting rate to be able to bring value to the table in every single post.

  3. Adam G

    I try as hard as I can get blog everyday based on what iv’e read. This post made me think about my content strategy.


    1. I don’t get it. If it’s a struggle, why do you keep doing it, Adam? Lower your posting frequency to find one that better fits your availability.

  4. Amy Mccloskey Tobin

    I am absolutely with you. I don’t think you ‘blog when you feel like it;’ there has to be a measure of discipline and focus, but blogging daily can be a huge negative – especially if you’re doing it JUST to drive traffic. That usually equals ‘mailing it in.’

    I am usually prolific because I’m thinking a lot and want to share, but when I am working too much to have that think time, I lay off. I like all of this advice, no matter how often you personally blog.

    1. Thanks a lot for your comment Amy. You’re absolutely right that it’s all about finding the right balance when you’re writing content. What about you? What do you find to be the best posting frequency for you?

  5. I have to agree and disagree, but I agree more. Where I disagree is when you said that writing more posts won’t raise your traffic. That’s not true at all; sites like Huffington Post prove that. However, I proved it to my self when a few years ago I went on a project where I wrote two posts a day for two weeks Traffic did jump dramatically, so there’s a correlation there.

    However, two other things jumped as well. My bounce rate went off the charts, and my mind threatened to leave my head. lol I don’t tend to write short posts, and I like writing lots of stuff & scheduling it ahead of time when I can, and that project killed me. My regular readers couldn’t keep up and I didn’t have any time to visit other blogs or promote any posts because it was just too much for one person.

    So it can work, and if there are multiple writers it’s the way to go. But as a one person operation… it’s just not worth it.

    1. Mitch, the example you are taking is very specific. Sites like HuffPost and TechCrunch are in the news industry… Of course people are going to be looking for fresh news all the time. However, I doubt that their news from 4 years ago are getting as much traction as their latest articles. In other words, they have no choice but to keep cranking out fresh post after fresh post to keep their traffic to that level. And I also doubt that their readers are trying to keep up with every single post they are writing… Some might be interested only in a particular topic and will disregard any other posts.