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Outbound Linking: Give Free Exposure To One Of Your Competitors

Steven 8 responses Blogging

In the blogging world, being a “competitor” isn’t always a bad thing.

Two bloggers can be working in the exact same niche, promoting the exact same product, and never step on each other’s toes because they’re each addressing different markets.

So when I tell you that today’s task is to give exposure to a competitor, don’t throw up your hands and panic.

There’s a method to my madness.

Why You Should Give Free Exposure To One Of Your Competitors

Linking Up Increases Your Credibility

Linking out to cite your sources always helps your credibility. It eliminates the possibility of your reader saying, “Oh, yeah? Who says?

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But linking up to someone with greater influence and greater authority, makes you look even better. When you link down you’re just citing a source, but when you link up you’re citing an expert.

Outbound links improve SEO

As long as you’re linking out to reputable sites with high-quality content you’re only helping your SEO. The main goal of the search engines is to make it easier for searchers to find the content they’re looking for, and that’s what every link does – it provides a path to more relevant content. While outbound links don’t carry the value of incoming links, they do help improve your SEO and page rank.

Outbound links provide value for readers

The main reason to link out to other blogs is just to provide more value for your readers. I explain previously how to link out without fearing that your readers will leave your blog.

Linking Up To A Competitor Builds Your Network

Some day in the future that blogger you linked to is going to notice your link and you’re going to make a connection. He might not contact you today, he might not contact you tomorrow, but eventually the two of you are going to connect. At the very least, he’ll remember your name and you’ll have his attention now if you send him a guest blog post.

But remember, not all ‘competitors‘ are against you. You’re both bloggers trying to build a business and two heads are always better than one. Give exposure to a competitor today and then be patient and bide your time. Send him an email in a week and give him the link to your post but don’t ask him for anything. Just work on introducing yourself to other bloggers and let relationships develop naturally.

Did you link up to a competitor today? Tell us about your experience in the comments below.

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  1. Arleen

    I have to say I would never think of linking to a competitor, but it is worth a try. The worse that can happen is that they will not be interested. I agree with you that linking Up Increases Your Credibility. I can already see the change in my ranking since I started a blog site.

    1. Thanks for your comment Arleen.

      Creating links to your competitors can sound counter intuitive but it really shows that you are not afraid of competition.

      Moreover it shows to your readers that you are keeping an eye on what’s happening in your industry ;)

  2. Lee Jenna Tyler

    Hi Steven,
    Yes I do link up to people in my niche. I also share the opinion that they aren’t competitors. We are all just trying to help the same community. I have links up to important sites in the posts as well as in a very long resource page.
    I see this as another service for my readers to assist them in the areas they need help.
    One person can’t be an expert in all areas of a niche, unless it is a very specilized niche.
    Thanks for your great content.

    1. I think you’re doing it right Lee Jenna. By linking to other people in your industry you are increasing your own profile and they might even return the favor if at some point you publish some link-worthy content.

  3. Like the post Steven and I have made 2013 the year to do more blogger outreach as possible and see what happen. Too many great connections so little time! And most of the time we do not take advantage of the connection we have. Have a good day on purpose…

    1. Robert, connecting with other bloggers seems like a time-consuming task, but it’s really just about contacting them in the first place.

      From that point, it’s like any interaction: either it clicks or it doesn’t, but things are pretty easy.

  4. Laurent Malka

    Loved that article. It does requires a certain amount of baldness to do the first step, but one will quickly realize the advantages of genuinely giving away some outbound links/traffic. Doing that when you’re a blogger is one thing, but when you promote a product/software, it’s a bit of a different story, but I’m always keen to learn.
    Thanks again!

    1. Hey Laurent, thanks for stopping by.

      Well, a lot of bloggers become famous because they associate with other bloggers who are already famous… That’s the power of association.