This post is a follow-up of last week post about SEO: On Page SEO: Image Optimization. I invite you to read this previous post as well. If you would like to have a whole picture of my SEO guide, you can check the series from the very first post: Comprehensive introduction to SEO.
Links
There are a few rules to follow when you setup the links on your site:
- They shouldn’t be set on a whole paragraph, but on a few targeted keywords (at most 3 or 4 keywords).
- They must be explicit: you should ban links with anchor such as “click here”, “to know more”, “check also”. The request “click here” returns almost 4 billion results, which is the proof that there is a lot of room for improvement.
- Each article should be linked at least once from other pages of your site. Orphan pages won’t be indexed.
- Try to avoid Links on “Imaged-text”: for example, you shouldn’t use an image menu.
Tip: Remember that Google considers that, when a link is made with a given Anchor, the target page is relevant for this Keyword or Keyword Phrase.
Text/Link Ratio
There must be a good quantity of non-clickable text on each of your pages. If a page includes more links than text, Google will take it as a navigation page, or worse, as an Over-optimized page (which will result as very bad rankings in the SERP).
Improve your Anchor Text for better Search Results
From Basic To Advanced Links’ Anchor Text
Mix Up Anchor Text And Naked Links When Building Links
Didn’t quite understand this one:
“Try to avoid Links on “Imaged-text”: for example, you shouldn’t use an image menu.”
You mean we should prefer text instead of images righting that text?
Exactly! Some people who want to have a fancy menu are making images to be able to use original fonts. The problem is that it won’t carry the same weight as linking the text directly.
I shouldn’t be surprised that “click here” would be such a popular, albeit unintentional, “keyword”. Sometimes we miss obvious opportunnites, don’t we? Thanks so much for your insights!