Offline Promotion: 7 Strategies To Grow Your Audience Offline
It would seem to make perfect sense: Your blog is online so you should promote it online.
But guess what.
There are still plenty of people out there who don’t automatically shop online, who don’t automatically turn to the Internet when they need an answer, and who don’t automatically rely on the Internet for all their daily news.
They have a computer, but they’re not online 24/7 and they don’t bleed Facebook Blue.
How do you connect with someone who’s not always connected?
Step offline and meet them on their own turf.
Meet The Press
Your local newspaper is a good place to start. Newspapers use press releases as filler. Submit a press release announcing a new development in your niche and include your name and your website in your byline.
Newspapers are always looking for any type of filler content. You’re a blogger, which means you’re a writer. Contact the editor and offer to submit an article if you can include your name and website in the byline.
Don’t forget about local TV and radio stations, too, and there are thousands of talk radio programs across the country. No, you don’t have to travel now that everybody has Skype. Email TV and radio editors with a list of talking points and let them know you’re available for interviews.
Classes And Seminars
I have a friend who’s interested in the history and psychology of the vampire culture and believe it or not she makes a lot of money giving small presentations at libraries across the state. She gives a 2-hour presentation, takes questions from the audience, and when it’s over she sells copies of her book.
Local civic organizations are always looking for speakers. And local community colleges are always looking for new courses. Or set up your own seminars and either charge admission or use it as an opportunity to promote your product. Contact local churches, community centers and hotels for conference rooms.
Present An Award
Stage an event and present an award to the winner. For example, years ago a friend of mine started a Bike-A-Thon to help support a local charity and she presented an award to the winner of the race. Years later it’s still known as the Trish Austen Bike-A-Thon to Support the Smithboro Community Center.
Sponsor A Team
Nothing says exposure like having your name on the back of two dozen little league baseball shirts. All their parents see your name, all their opponents and their parents see your name, and they wear your shirt into every pizza parlor and ice cream shop in town.
Hand Out Business Cards
Most bloggers don’t even think about business cards because they don’t think about offline promotion. But business cards are one of the best ways to promote your blog. Keep a stack in your pocket at all times and pass them out to everyone you meet, even strangers you bump into on the street.
Lots of organizations have annual bazaars or other fund-raising activities and they’ll need a Silent Auction item or a door prize or a prize for the raffle, and they usually offer loads of free advertising in exchange for the donation.
Every city and town has events all year long where you could conduct some powerful offline promotion – Bridal shows, boat shows, travel and RV shows, garden shows, conferences, seminars, tours – you name it. Attend events and pass out your business cards. Take a lesson from my Vampire friend: Find a way to be relevant to the crowd and get yourself a booth.
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