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Niche Market: How To Pick One

Steven 12 responses General

You want to start a blog but are stuck on ideas. The ultimate goal is to be successful and that means choosing the right topic from the very beginning. In order to do that you need to find a niche market. What this means is that you are locating a specialty that your blog will focus on. By doing this, you are creating a place that readers can look to for information on that specific topic. You are also setting yourself apart from the many other blogs that exist today. The hard part is locating the right niche market. In order to do so, you need to examine a few things about yourself, your blog and what you hope to achieve.

pick a niche market

The first and most important thing to consider is what you are interested in. If you choose a topic that does not interest you then it will be a chore to keep up with the posts each day. You will have a hard time talking about your topic and your readers will not connect with you. The result is that your blog will be destined to fail. You do not want this to happen, so it is best to start with a topic that grabs your interest and that you will have no trouble talking about each and every post.

You also need to account for what you are good at. Interest goes a long way, but expertise is needed if you want to be looked at as an authority on the subject. Anyone can write about a topic, but to truly connect with your audience you will need to know what you are talking about. This means that you should focus on an area that you have experience in. Take that experience and share it with others and you will find more success.

With all of that said, it will still boil down to popularity. Regardless of how impressive your knowledge is and how keen your interest is, if it is not a subject people are searching for then the blog will fail. So take your interest and then look for the popular angle. Every subject is likely to have something about it that appeals to someone. Once you find out what that is you will be happier with your decision and your blog will thrive. This lets new visitors find you easier and keeps old ones entertained.

Developing a niche market takes a little time. However, failure to do so means you are thrown in with thousands of other blogs that are just like yours. This could land your blog as just one of the crowd and limit your potential. To avoid that, you want to find your niche and make the most of it. Examining what you hope to gain and what you have to share is the best way to find what you need to focus on. Then you can easily create captivating content and keep your readers tuning in day after day. You may even make the list of truly successful bloggers.

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  1. Affmaster

    I’m glad this site focuses so much on the importance of the niche market. It really is the new way of things. There’s almost no way for you to be the next Steve Jobs or Bill Gates. But you can taste the same or similar success by riding the wave of what’s popular now by focusing on the niche.

  2. Sarah

    I think you are 100% right, if you aren’t interested in what your blog is supposed to be about, you are going to fall flat on your face, because the people who are interested in that will see right through you. Plus why would you want to commit you time to doing something you don’t really want to do? Your blog should be your passion. It’s a lot more fun that way.

  3. Liz

    What’s great about this is that, really, you don’t have to limit yourself to just one blog! Can’t decide what to write about? Start 3 blogs! Each with their own unique subject matter! That way if one fails you still have the others to focus on and make successful!

  4. Michelle

    There really are thousands of blogs out there, and if you really want to get noticed, you are going to have to stand out in some way. But you’re right, don’t stand out for the sake of standing out. Make sure you are still writing about something that you have a lot of interest in, otherwise it won’t work!

  5. Mike

    I think that last bit is very insightful: “Examine what you hope to gain, and what you have to share.” I think that is the perfect formula for finding success in anything you do. Wise words.

    1. Gorman

      I definitely dig that too. It’s a very cool saying, it should be on one of those “Inspirational Quotes” sites or something like that.

  6. Anon

    I would say that if you want to start a blog but are stuck on ideas, just start writing. Everyday write for an hour or two. I can guarantee that after a week or two of doing that, you will find what you naturally gravitate towards and that will be the focus of your blog. Steering that towards and niche market becomes a cinch.

    1. Sarah

      I actually that’s a great idea! I used to have a writing teacher that told us just that: Just start writing. Spill out whatever is in you mind. At some point, what really matters, or what you really want to say will come out. Great Idea-starter!

  7. Buysellwordpress

    I think that the topic can be even completely new for you, because in this case you will have an opportunity to research it from the very beginning, and in this case you’ll have much more interesting ideas and thoughts.

  8. John

    For a lot of markets there are ways to “become” an expert, or at least attain the credentials. For example if you’re writing a blog about fitness you can get a personal training certification in a weekend. This will help you appear to be an subject matter expert.

    1. Jony

      @John, that may work for some fields, but for a lot of things it may take years to build up the kind of authority to speak knowledgeably about a subject

  9. Will Allen

    I agree with Sarah. If you don’t like what you’re writing about you’ll grow tired of it.

    And you don’t necessarily have to be an EXPERT at a subject to build a site about it. You can learn as you go. Start with something that you’re interested in and build a site about you learning about that subject. Interview real experts and invite them to participate on your site. Let your audience help you grow and learn. I guarantee you’ll find lot’s of people who would be interested in learning along with you.